PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:00 p.m. – 3:50 p.m.
Émilie Barret, Emmanuelle Trubert Cherrier, Cédric Moreau, Alexandre Das Neves
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:30 p.m.
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MCB by BS
Oct. 10, 2026
CONFERENCE
Futures Beauty: A Vision of Tomorrow
Check out the preview of the 2026 edition of the trend book!
11:45 a.m. – 12:05 p.m.
UAAMI WTO ITALY
Oct. 11, 2026
WORKSHOW
Show Made in Italy
2 Men's Fashion Cuts + 2 Women's Fashion Styles. By UAAMI OMC ITALY: Mario Borrelli, Mauro Quattrocchi, Alessio Savino, Andrea Didone
12:30 - 1:10 p.m.
Jodhair
Oct. 11, 2026
CONFERENCE
The 5 Keys to Making Your Business Take Off on TikTok
Discover the 5 secrets to boosting your social media presence in 2027 with Jodhair!
12:30 - 1:10 p.m.
Michiko Mabanda & Mélanie Malheiro
Oct. 11, 2026
DEMONSTRATION
The fourth stage of the loop
Hydrate. Nourish. Rebuild. Three steps that Michiko Mabanda has been teaching for years at Mimihair Academy—and which have already transformed the lives of thousands of curls. But even after repair, something remains. A strand of hair can be healthy yet have lost its shape. A woman can have beautiful hair and not recognize it. FÉÉRIQUE calls this fourth step “Memory.” Conceived as an airline of holistic hair care, the brand doesn’t offer a routine but an itinerary: stopovers, ingredients that envelop the hair shaft, a ritual that feels less like a protocol and more like a journey back to oneself. On the Brand Stage, the two methods become one: HNRM. Come see what happens when the curl remembers.
12:35 p.m. – 1:05 p.m.
French National Team for Vitality’s
Oct. 11, 2026
SHOW
French National Team for Vitality’s
On the main stage at the MCB, the French National Hairstyling Team will showcase French expertise through a show dedicated to stunning French-style updos. Using products from the Italian brand Vitality’s, the hairstylists will share their techniques, tips, and secrets live on stage, demonstrating creativity, skill, and excellence.
10:30 a.m. – 11:00 a.m.
Danger Jones
Oct. 12, 2026
SHOW
Danger Jones: Breaking the Rules
Danger Jones takes the stage at MCB Paris. Join our international ambassadors @doug_theo and @tialambourn_hair for a live demonstration of modern blonde and patina techniques, alongside @garance_delacour, @kevinpugliese, @hairbyvalecats, and founders @alexisthurston and @davidthurstonofficial. On the agenda: natural color, clever tips, and techniques designed for real-life salon work. Come discover why Danger Jones is shaking up the industry, and leave inspired to create.
10:30 a.m. – 11:20 a.m.
MCB by BS
Oct. 12, 2026
CONFERENCE
Innovation LAB: Imagine the Showroom of Tomorrow
Innovation Lab is the story of a collaboration between MCB by BS, RD Retail Design, and École Hourdé. This project aims to showcase architecture students from École Hourdé by challenging them with an inspiring theme: “The Living Room of Tomorrow.” A project that aligns with the core values of MCB by BS: discovering tomorrow’s trends to help you develop your showrooms and stay on the cutting edge! Hear from the project’s organizers and the winning students! Featuring: - Brice Thiron - The jury members - Representatives from École Hourdé - Christophe Gabreau
10:30 a.m. – 11:30 a.m.
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Kenza BEL KENADIL, Christophe GAILLET, Rudy MARMET, Sylvain LIPINSKY, Alexis MERCIER, Emmanuel ESTEBAN - Hosted by Anne-Claire HERVET
Oct. 12, 2026
CONFERENCE
Five journeys, five moments of realization.
Kenza Bel Kenadil, Christophe Gaillet, Sylvain Lipinsky, Alexis Mercier, and Emmanuel Esteban all started somewhere. Today, they style hair for fashion, film, major stages, competitions, and Fashion Weeks… and some have built their own artistic and entrepreneurial worlds. So, how does one go from being a young hairstylist to a recognized artist? What choices, encounters, and turning points changed the course of their careers? For this Biblond conference, our five guests will share their journeys, their beginnings, their ambitions, and a behind-the-scenes look at a career in which passion, boldness, and hard work can make all the difference. Are you still in training, a recent graduate, or have you been a hairstylist for one or two years? This conference is for you. Come hear from those who dared to turn their passion into a career. It’s an opportunity to find inspiration, discover new possibilities, and—why not?—find your own turning point.
11:10 a.m. – 11:20 a.m.
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New Face
Oct. 12, 2026
AWARDS CEREMONY
Awards Ceremony - "New Face" by L'Eclaireur
