PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:30 p.m. – 4:30 p.m.
Roundtable Discussion
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:40 p.m.
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Urban Keratin
Oct. 10, 2026
WORKSHOW
Workshow by Urban Keratin
Description coming soon
11:30 a.m. – 12:10 p.m.
Amandine GAVAND
Oct. 11, 2026
CONFERENCE
How to Manage Gen Z Employees in a Salon?
Description coming soon
11:30 a.m. – 12:10 p.m.
L'Oréal Professional Products
Oct. 11, 2026
CONFERENCE
Roundtable: How to Reinvent Gray Hair Coverage and Build Customer Loyalty with L'Oréal Professionnel's French Blending Services
Description coming soon
11:35 a.m. – 12:05 p.m.
Jacques Seban
Oct. 11, 2026
SHOW
Haircut: Reborn
An immersive show blending a premium barber experience, futuristic aesthetics, and a strong identity centered on the Haircut & Above innovation. Featuring: • Dayner • Jair • Flo Barber • Nico Hair Skills
11:45 a.m. – 12:05 p.m.
UAAMI WTO ITALY
Oct. 11, 2026
WORKSHOW
Show Made in Italy
2 Men's Fashion Cuts + 2 Women's Fashion Styles. By UAAMI OMC ITALY: Mario Borrelli, Mauro Quattrocchi, Alessio Savino, Andrea Didone
10:30 a.m. – 11:00 a.m.
Biblond, Christophe Gaillet, and Emmanuel Esteban
Oct. 12, 2026
CONFERENCE
Portraits of Passionate and Visionary Hairstylists
In partnership with Biblond—Christophe Gaillet—Emmanuel Esteban
10:30 a.m. – 11:10 a.m.
Kerastase Experts & Pros
Oct. 12, 2026
CONFERENCE
Personalized Diagnosis with the K Station TBC
Description coming soon
10:30 a.m. – 11:20 a.m.
MCB by BS
Oct. 12, 2026
CONFERENCE
Innovation LAB: Imagine the Showroom of Tomorrow
Innovation Lab is the story of a collaboration between MCB by BS, RD Retail Design, and École Hourdé. This project aims to showcase architecture students from École Hourdé by challenging them with an inspiring theme: “The Living Room of Tomorrow.” A project that aligns with the core values of MCB by BS: discovering tomorrow’s trends to help you develop your showrooms and stay on the cutting edge! Hear from the project’s organizers and the winning students! Featuring: - Brice Thiron - The jury members - Representatives from École Hourdé - Christophe Gabreau
10:30 a.m. – 11:30 a.m.
Oct. 12, 2026
CONFERENCE
Hairstylist: A Creative Profession with Many Artistic Opportunities
Industry professionals share career opportunities in the hairdressing field with you: from Salon Stylist to Artistic Director, there are many different careers in our industry! Content provided in partnership with Biblond.
