PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
Workshow by Wahl
Description coming soon
3:30 p.m. – 4:30 p.m.
Roundtable Discussion
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:40 p.m.
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Urban Keratin
Oct. 10, 2026
WORKSHOW
Workshow by Urban Keratin
Description coming soon
10:30 a.m. – 11:00 a.m.
Italian team
Oct. 11, 2026
SHOW
Italian Team for Vitality’s
10:30 a.m. – 11:10 a.m.
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IDÉLIA
Oct. 11, 2026
CONFERENCE
The Consultation AI That Reveals Your Clients’ Ideal Hairstyles
Idélia, winner of the Grand Prize for Innovation at MCB 2025, presents a new generation of hair consultation: a digital assistant that helps stylists determine the ideal cut and color for each client, taking into account her body type, personality, preferences, and current trends. During this presentation, we’ll demonstrate how AI can become a true assistant to the stylist—without ever replacing their expertise—to structure the consultation process, enhance the advice provided, showcase the salon’s services, and transform the consultation into a tool for building customer loyalty, increasing visibility, and boosting revenue.
10:45 a.m. – 11:25 a.m.
Beata Bourillon
Oct. 11, 2026
WORKSHOW
The ICÔNES Exhibition and Its Spectacular Transformations
Discover how cinematic techniques transform a figure into a legendary character—live, right before your eyes. Every gesture, every step revealed: how hairstyling, makeup, special effects, and costumes come together to create the perfect illusion. Christophe, a makeup artist and hairstylist, and Beata, a hairstylist and stylist, will show you that the line between reality and fiction sometimes hinges on nothing more than a stroke of the comb and a stroke of the brush.
11:10 a.m. – 11:25 a.m.
Estetica Hair
Oct. 11, 2026
AWARDS CEREMONY
Best Salon Awards Ceremony
Description coming soon
10:30 a.m. – 11:00 a.m.
Biblond, Christophe Gaillet, and Emmanuel Esteban
Oct. 12, 2026
CONFERENCE
Portraits of Passionate and Visionary Hairstylists
In partnership with Biblond—Christophe Gaillet—Emmanuel Esteban
10:30 a.m. – 11:10 a.m.
Kerastase Experts & Pros
Oct. 12, 2026
CONFERENCE
Personalized Diagnosis with the K Station TBC
Description coming soon
10:30 a.m. – 11:20 a.m.
MCB by BS
Oct. 12, 2026
CONFERENCE
Innovation LAB: Imagine the Showroom of Tomorrow
Innovation Lab is the story of a collaboration between MCB by BS, RD Retail Design, and École Hourdé. This project aims to showcase architecture students from École Hourdé by challenging them with an inspiring theme: “The Living Room of Tomorrow.” A project that aligns with the core values of MCB by BS: discovering tomorrow’s trends to help you develop your showrooms and stay on the cutting edge! Hear from the project’s organizers and the winning students! Featuring: - Brice Thiron - The jury members - Representatives from École Hourdé - Christophe Gabreau
10:30 a.m. – 11:30 a.m.
Oct. 12, 2026
CONFERENCE
Hairstylist: A Creative Profession with Many Artistic Opportunities
Industry professionals share career opportunities in the hairdressing field with you: from Salon Stylist to Artistic Director, there are many different careers in our industry! Content provided in partnership with Biblond.
