EXHIBIT
Why exhibit?
The premier trade event in the hair and beauty industry
Exhibit at MCB by Beauté Sélection
on September 13, 14, and 15, 2025, at Paris Porte de Versailles
Every September, MCB by Beauté Sélection Paris serves as a must-attend event and a prestigious showcase for companies in the industry to connect with the market and new customer segments, as well as to present and review the latest innovations and trends.
Take part in MCB by BS, the leading trade show in the hair and beauty industry that brings together the market’s top brands: cosmetics, furniture, services, accessories, tools, hair and beauty equipment…
The Beauty Industry's Premier Event
The MCB by Beauté Sélection trade show is constantly evolving to meet the needs of professionals in the beauty industry.
The MCB by Beauté Sélection trade show enables professionals to stay abreast of the market’s new issues, needs, and aspirations, and to prepare for the challenges of the future of beauty in an increasingly competitive environment.
Exhibiting has never been easier
This major event is a gathering of suppliers, brands, trendsetters, and salon professionals.
You are here:
- Manufacturer/distributor of finished cosmetic products
- Manufacturer/distributor of supplies, equipment, and furniture for beauty professionals
- Provider of point-of-sale services or equipment
- Cosmetics manufacturer and contract manufacturer
- Manufacturer of cosmetic packaging Training Center
You’ll meet:
- Professionals from salons and spas
- Franchises and salon and spa networks
- Buyers, distributors, and wholesalers
- Buyers and laboratories from cosmetic brands
- Trainers, service providers, and consultants for retail networks and drugstores
- International press and influencers
50K
Visitors
90%
Visitors are buyers
9.5%
international visitors
450
international brands
International Focus at the Trade Show
Hosting Hairworld 2025, organized by the WTO, featuring more than 1,300 international competitors from more than 40 countries
- 45% of exhibiting companies are international, and the event features international pavilions from Brazil, China, and Turkey.
Creative Hair & Beauty
A new area that brings together a comprehensive range of services and resources to help you grow your business:
- Consulting firms, marketing and communications agencies, HR recruitment, accounting and finance, architectural and interior design firms, interior design
- Accessories, small items, photos, posters, in-store display screen
- IT Services, Applications, Inbound, Marketing
- Laboratories, packaging companies, contract manufacturers
A comprehensive and creative artistic program
- The best emerging talents from the five continents
- Technical demonstrations, products, and trends
- Roundtable discussions and conferences focused on business development, marketing, and the customer journey
- A Grand Prix to honor the most innovative professionals in the industry
- Stage areas set up in the heart of the trade show, featuring haute coiffure fashion shows and collection launches
View the event's "
" brochure
Would you like to learn more about our event? Download our brochure and contact our sales team.