PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:30 p.m. – 4:30 p.m.
Roundtable Discussion
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:40 p.m.
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Urban Keratin
Oct. 10, 2026
WORKSHOW
Workshow by Urban Keratin
Description coming soon
10:30 a.m. – 11:00 a.m.
Italian team
Oct. 11, 2026
SHOW
Italian Team for Vitality’s
10:30 a.m. – 11:10 a.m.
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IDÉLIA
Oct. 11, 2026
CONFERENCE
The Consultation AI That Reveals Your Clients’ Ideal Hairstyles
Idélia, winner of the Grand Prize for Innovation at MCB 2025, presents a new generation of hair consultation: a digital assistant that helps stylists determine the ideal cut and color for each client, taking into account her body type, personality, preferences, and current trends. During this presentation, we’ll demonstrate how AI can become a true assistant to the stylist—without ever replacing their expertise—to structure the consultation process, enhance the advice provided, showcase the salon’s services, and transform the consultation into a tool for building customer loyalty, increasing visibility, and boosting revenue.
10:45 a.m. – 11:25 a.m.
Beata Bourillon
Oct. 11, 2026
WORKSHOW
The ICÔNES Exhibition and Its Spectacular Transformations
Discover how cinematic techniques transform a figure into a legendary character—live, right before your eyes. Every gesture, every step revealed: how hairstyling, makeup, special effects, and costumes come together to create the perfect illusion. Christophe, a makeup artist and hairstylist, and Beata, a hairstylist and stylist, will show you that the line between reality and fiction sometimes hinges on nothing more than a stroke of the comb and a stroke of the brush.
11:10 a.m. – 11:25 a.m.
Estetica Hair
Oct. 11, 2026
AWARDS CEREMONY
Best Salon Awards Ceremony
Description coming soon
11:10 a.m. – 11:20 a.m.
New Face
Oct. 12, 2026
AWARDS CEREMONY
Awards Ceremony - "New Face" by L'Eclaireur
11:30 a.m. – 12:10 p.m.
The Emerging Talent
Oct. 12, 2026
SHOW
The Emergent Talent Contest
Watch 8 young international talents take the stage as they compete for the title of Best Emerging Talent 2026. A highlight presented in partnership with Estetica Hair
11:30 a.m. – 12:10 p.m.
Anne Veck
Oct. 12, 2026
CONFERENCE
Decoding Green: A Practical Guide for Socially Conscious Hairdressers
When you hear terms like “Net Zero,” “Carbon Footprint,” or “Circular Economy,” do you feel overwhelmed or motivated? Don’t let the jargon intimidate you anymore! Join me for an exclusive presentation where we’ll break down these complex concepts into simple, concrete, and profitable actions for your salon. Together, let’s move from theory to practice!
11:30 a.m. – 12:10 p.m.
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Real Campus by L’Oréal and Its Graduates
Oct. 12, 2026
DEMONSTRATION
From Paris Fashion Week® to the Brand Stage: the REAL Campus by L'Oréal fashion show
When creativity meets entrepreneurship. The looks spotted on the runway at Paris Fashion Week come to life on stage: students from REAL Campus by L’Oréal present a performance that blends fashion, technique, and innovation. A new generation of entrepreneurs pushing the boundaries of hairstyling. From the barbershop to the studio, on all hair textures, discover a performance that breaks the mold and talents ready to transform the profession.
