PROGRAM

Programming

MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.

3:00 p.m. - 3:45 p.m.

Wahl

Oct. 10, 2026

Hairstyle

3:00 p.m.

360 Internship

WORKSHOW

MAKE THE SWITCH | PARIS WAHL

WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.

3:30 p.m. – 4:30 p.m.

Roundtable Discussion

Oct. 10, 2026

Hairstyle

3:30 p.m.

Conference Stage

CONFERENCE

The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.

Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.

4:00 p.m. – 4:40 p.m.

Urban Keratin

Oct. 10, 2026

Hairstyle

4:00 p.m.

360 Internship

WORKSHOW

Workshow by Urban Keratin

Description coming soon

10:30 a.m. – 11:00 a.m.

Italian team

Oct. 11, 2026

Artistic

10:30

MCB by BS ARENA

SHOW

Italian Team for Vitality’s

10:30 a.m. – 11:10 a.m.

IDÉLIA

Oct. 11, 2026

Hairstyle

10:30

Brand Internship

CONFERENCE

The Consultation AI That Reveals Your Clients’ Ideal Hairstyles

Idélia, winner of the Grand Prize for Innovation at MCB 2025, presents a new generation of hair consultation: a digital assistant that helps stylists determine the ideal cut and color for each client, taking into account her body type, personality, preferences, and current trends. During this presentation, we’ll demonstrate how AI can become a true assistant to the stylist—without ever replacing their expertise—to structure the consultation process, enhance the advice provided, showcase the salon’s services, and transform the consultation into a tool for building customer loyalty, increasing visibility, and boosting revenue.

10:45 a.m. – 11:25 a.m.

Beata Bourillon

Oct. 11, 2026

Hairstyle

10:45

360 Internship

WORKSHOW

The ICÔNES Exhibition and Its Spectacular Transformations

Discover how cinematic techniques transform a figure into a legendary character—live, right before your eyes. Every gesture, every step revealed: how hairstyling, makeup, special effects, and costumes come together to create the perfect illusion. Christophe, a makeup artist and hairstylist, and Beata, a hairstylist and stylist, will show you that the line between reality and fiction sometimes hinges on nothing more than a stroke of the comb and a stroke of the brush.

11:10 a.m. – 11:25 a.m.