Discover tomorrow's trends at MCB by BS
A true tool for analysis, Futures Beauty fully embodies MCB by BS’s role as a leading authority and visionary for the industry, with the goal of shedding light on the changes taking place in the sector and inspiring its stakeholders.
A First at MCB by BS
Unveiled at a private press conference on Saturday, September 13, in the event’s VIP area, 500 printed copies of this document were distributed.
This publication is organized around three main themes:
• Trends, customer experience, and new uses
• Artistic creation and new salon offerings
• Products, innovations, and salon design
Futures Beauty thus offers a comprehensive view of the changes taking place in the industry, which are redefining both the customer experience and professional practices.
An invitation to reflect on the future of the industry in all its dimensions: creative, technical, and product-related.
We invite you to discover Futures Beauty today.
I'm discovering Futures Beauty
This initiative was developed in partnership with the Aradia news agency, the trend forecasting firm NellyRodi, and the media outlet Hairtrends.
