PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:00 p.m. – 3:50 p.m.
Émilie Barret, Emmanuelle Trubert Cherrier, Cédric Moreau, Alexandre Das Neves
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:30 p.m.
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MCB by BS
Oct. 10, 2026
CONFERENCE
Futures Beauty: A Vision of Tomorrow
Check out the preview of the 2026 edition of the trend book!
10:30 a.m. – 11:00 a.m.
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Italian team
Oct. 11, 2026
SHOW
From Milan to Paris - Fashion & Hair Experience
A creative journey that brings together Italian fashion, art, and hairstyling. Under the artistic direction of Salvatore Mazzotta, alongside Angela Bosco and Concetta Di Lillo, the show presents a contemporary vision of hair fashion on the MCB stage, where technique, creativity, and emotion meet the world of the runway. From Milan to Paris, an experience dedicated to excellence and Italian style.
10:30 a.m. – 11:10 a.m.
Fred Darmon & Christine Alves
Oct. 11, 2026
CONFERENCE
Haircuts, coloring, treatments, curls: the biggest trends in hairstyling
Is the haircut really making a comeback? What about highlights? Do we now need to know how to cut, style, and care for all hair types? These are just some of the questions our experts will address with varied and nuanced perspectives. Fred Darmon, a cutting specialist at heart, trained in the Anglo-Saxon tradition, and artistic director at Mod’s Hair. Christine Alves, hairstylist, colorist, curly hair specialist, and instructor. Wella partner and member of the Haute Coiffure Française. Hosted by Eve Laborderie, founder of the web magazine brunette-coiffure.com
10:30 a.m. – 11:10 a.m.
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IDÉLIA
Oct. 11, 2026
CONFERENCE
The Consultation AI That Reveals Your Clients’ Ideal Hairstyles
Idélia, winner of the Grand Prize for Innovation at MCB 2025, presents a new generation of hair consultation: a digital assistant that helps stylists determine the ideal cut and color for each client, taking into account her body type, personality, preferences, and current trends. During this presentation, we’ll demonstrate how AI can become a true assistant to the stylist—without ever replacing their expertise—to structure the consultation process, enhance the advice provided, showcase the salon’s services, and transform the consultation into a tool for building customer loyalty, increasing visibility, and boosting revenue.
10:45 a.m. – 11:25 a.m.
Beata Bourillon
Oct. 11, 2026
WORKSHOW
The ICÔNES Exhibition and Its Spectacular Transformations
Discover how cinematic techniques transform a figure into a legendary character—live, right before your eyes. Every gesture, every step revealed: how hairstyling, makeup, special effects, and costumes come together to create the perfect illusion. Christophe, a makeup artist and hairstylist, and Beata, a hairstylist and stylist, will show you that the line between reality and fiction sometimes hinges on nothing more than a stroke of the comb and a stroke of the brush.
2:35 p.m. – 3:05 p.m.
AMINE BADAOUI
Oct. 12, 2026
SHOW
Obscura
This story explores the release of invisible presences that symbolize the fears, anxieties, and burdens that each of us carries within us without always recognizing them. By opening a mysterious music box, a young girl triggers the appearance of these entities, which gradually take root in her daily life, her actions, and her silences. Part dark fairy tale, part psychological metaphor, this story invites the viewer to reflect on the shadows that accompany us and their discreet yet persistent presence in our lives.
3:30 p.m. – 4:10 p.m.
Dr. Ali Syed, Jacqui McIntosh, Johnathan Da Silva
Oct. 12, 2026
CONFERENCE
Bringing Out the Best in Textured Hair: Where Science Meets Creative Excellence
This year at MCB Paris, Avlon Europe invites hair professionals, salon owners, distributors, and industry leaders to attend a unique presentation that brings together world-renowned scientific expertise and exceptional artistic creativity.For the first time, visitors will have the opportunity to hear from Dr. Ali N. Syed, an internationally renowned scientist, author, and founder of Avlon, whose pioneering research has profoundly transformed the understanding of textured hair around the world.
3:30 p.m. – 4:20 p.m.
Daw Mbaye
Oct. 12, 2026
CONFERENCE
The new standards that will redefine performance in the beauty industry
Daw Mbaye shares with you the new challenges and standards that beauty professionals must embrace today to continue to grow and excel in a rapidly changing industry.
3:35 p.m. – 4:05 p.m.
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The UNEC Artistic Team
Oct. 12, 2026
SHOW
"Beauty Tech" Show
On the main stage at the MCB in Paris, the artistic team at Coiffure en France invites you to take a behind-the-scenes look at its Beauty Tech collection. From inspiration to the creation of the various looks, the artists will reveal their creative secrets, techniques, and tips through a live masterclass.On the agenda: haircutting and updo demonstrations, new trends and balayage techniques, an in-depth look at the collection’s looks, and a breakdown of the techniques used to bring them to life. An immersive experience at the heart of Beauty Tech, blending creativity, trends, and expertise.
