PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:00 p.m. – 3:50 p.m.
Émilie Barret, Emmanuelle Trubert Cherrier, Cédric Moreau, Alexandre Das Neves
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:30 p.m.
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MCB by BS
Oct. 10, 2026
CONFERENCE
Futures Beauty: A Vision of Tomorrow
Check out the preview of the 2026 edition of the trend book!
5:20 p.m. – 6:00 p.m.
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Innovation Grand Prix
Oct. 11, 2026
AWARDS CEREMONY
Awards Ceremony: Grand Prix for Innovation, in partnership with L'Eclaireur
Meet the winners of the 2026 Grand Prix de l'Innovation
5:25 p.m. – 5:45 p.m.
Pablo Villaverde
Oct. 11, 2026
SHOW
Poetry
Artistic performance featuring Pablo Villaverde, Nicola Verolla, Enzo de Rosa, and Massimo Zippo
5:30 p.m. – 6:10 p.m.
Daba DIOKHANÉ
Oct. 11, 2026
CONFERENCE
Textured Hair: Understanding Consumers to Better Support Them
The textured hair market is rapidly evolving but remains largely untapped. Hairstylists, salon managers, and brand executives: this conference will help you better understand consumers’ expectations. You’ll be able to identify barriers and discover concrete strategies for developing tailored, sustainable, and distinctive products and services.
5:30 p.m. – 6:10 p.m.
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Mauro Sopranzetti
Oct. 11, 2026
CONFERENCE
From Heritage to Performance: Two Souls, One Vision.
Discover the story and career of Mauro Sopranzetti, founder and artistic director of Emmediciotto, who has honed and expanded his expertise in the world’s fashion capitals—from Italy to Europe, from America to the Far East—while championing the concept of universal beauty. His creative vision for hairstyling draws inspiration from the inimitable Italian style, enriched with an international touch and aimed at exploring the latest trends in the fashion industry. For Mauro, beauty education is fundamental. In addition to providing the best products to achieve the desired style, it is essential to equip salons with all the tools and innovative knowledge necessary to ensure excellent technical results.
2:35 p.m. – 3:05 p.m.
AMINE BADAOUI
Oct. 12, 2026
SHOW
Obscura
This story explores the release of invisible presences that symbolize the fears, anxieties, and burdens that each of us carries within us without always recognizing them. By opening a mysterious music box, a young girl triggers the appearance of these entities, which gradually take root in her daily life, her actions, and her silences. Part dark fairy tale, part psychological metaphor, this story invites the viewer to reflect on the shadows that accompany us and their discreet yet persistent presence in our lives.
3:30 p.m. – 4:10 p.m.
Dr. Ali Syed, Jacqui McIntosh, Johnathan Da Silva
Oct. 12, 2026
CONFERENCE
Bringing Out the Best in Textured Hair: Where Science Meets Creative Excellence
This year at MCB Paris, Avlon Europe invites hair professionals, salon owners, distributors, and industry leaders to attend a unique presentation that brings together world-renowned scientific expertise and exceptional artistic creativity.For the first time, visitors will have the opportunity to hear from Dr. Ali N. Syed, an internationally renowned scientist, author, and founder of Avlon, whose pioneering research has profoundly transformed the understanding of textured hair around the world.
3:30 p.m. – 4:20 p.m.
Daw Mbaye
Oct. 12, 2026
CONFERENCE
The new standards that will redefine performance in the beauty industry
Daw Mbaye shares with you the new challenges and standards that beauty professionals must embrace today to continue to grow and excel in a rapidly changing industry.
3:35 p.m. – 4:05 p.m.
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The UNEC Artistic Team
Oct. 12, 2026
SHOW
"Beauty Tech" Show
On the main stage at the MCB in Paris, the artistic team at Coiffure en France invites you to take a behind-the-scenes look at its Beauty Tech collection. From inspiration to the creation of the various looks, the artists will reveal their creative secrets, techniques, and tips through a live masterclass.On the agenda: haircutting and updo demonstrations, new trends and balayage techniques, an in-depth look at the collection’s looks, and a breakdown of the techniques used to bring them to life. An immersive experience at the heart of Beauty Tech, blending creativity, trends, and expertise.
