PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:00 p.m. – 3:50 p.m.
Émilie Barret, Emmanuelle Trubert Cherrier, Cédric Moreau, Alexandre Das Neves
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:30 p.m.
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MCB by BS
Oct. 10, 2026
CONFERENCE
Futures Beauty: A Vision of Tomorrow
Check out the preview of the 2026 edition of the trend book!
5:20 p.m. – 6:00 p.m.
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Innovation Grand Prix
Oct. 11, 2026
AWARDS CEREMONY
Awards Ceremony: Grand Prix for Innovation, in partnership with L'Eclaireur
Meet the winners of the 2026 Grand Prix de l'Innovation
5:25 p.m. – 5:45 p.m.
Pablo Villaverde
Oct. 11, 2026
SHOW
Poetry
Artistic performance featuring Pablo Villaverde, Nicola Verolla, Enzo de Rosa, and Massimo Zippo
5:30 p.m. – 6:10 p.m.
Daba DIOKHANÉ
Oct. 11, 2026
CONFERENCE
Textured Hair: Understanding Consumers to Better Support Them
The textured hair market is rapidly evolving but remains largely untapped. Hairstylists, salon managers, and brand executives: this conference will help you better understand consumers’ expectations. You’ll be able to identify barriers and discover concrete strategies for developing tailored, sustainable, and distinctive products and services.
5:30 p.m. – 6:10 p.m.
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Mauro Sopranzetti
Oct. 11, 2026
CONFERENCE
From Heritage to Performance: Two Souls, One Vision.
Discover the story and career of Mauro Sopranzetti, founder and artistic director of Emmediciotto, who has honed and expanded his expertise in the world’s fashion capitals—from Italy to Europe, from America to the Far East—while championing the concept of universal beauty. His creative vision for hairstyling draws inspiration from the inimitable Italian style, enriched with an international touch and aimed at exploring the latest trends in the fashion industry. For Mauro, beauty education is fundamental. In addition to providing the best products to achieve the desired style, it is essential to equip salons with all the tools and innovative knowledge necessary to ensure excellent technical results.
1:30 p.m. – 2:10 p.m.
Ève BRIAT
Oct. 12, 2026
CONFERENCE
How Can You Raise Your Rates by Highly Customizing Your Services?
A pioneer in intuitive haircutting, Ève Briat is a master hairstylist and the founder of Morphing intuitif®. An author, columnist, and speaker, she is also the creator of the Four Elements Beauty Ritual. For years, she has been exploring a single conviction: the more personalized a service is, the greater its perceived value. The luxury industry has long understood this: everyone loves to feel unique. And it’s through the ultra-personalization of our services that we, in turn, can make each of our clients feel that way. Highlighting our expertise, building trust, fostering loyalty, and naturally increasing the average transaction value: Ève Briat will explain how she transitioned, in her own salon, from a €38 haircut to a €130 service.And as she’ll show you, anyone can do this at their own level, thanks in particular to the PCS method she created. She’ll share the keys to success and all her tips on stage, along with practical tools you can apply in your salon starting the very next day.
1:45 p.m. – 2:05 p.m.
The Emerging Talent
Oct. 12, 2026
AWARDS CEREMONY
The Emergent Talent Awards Ceremony
2:00 p.m. – 2:40 p.m.
Hairstyle from the Heart
Oct. 12, 2026
WORKSHOW
When Hairstyling Beats to the Rhythm of the Heart, by Joris Davoine
Now operating throughout France with its 18 Salons de Rue, the association invites you to discover its concrete actions, its strong values, its commitment to solidarity, and, above all, that “Heart-to-Heart” spirit that shines within each of us. 💇🏻♀️💇🏻♂️Hairstylists—whether professionals or amateurs—and enthusiasts: come and get excited with us! Attend our exclusive presentation, discover the impact of our profession on those most in need, and let yourself be inspired by this human adventure, introduced by Joris Davoine, a renowned hairstylist and official trainer of our teams. We hope to see many of you there!
2:30 p.m. – 3:00 p.m.
Jean-Marie Contreras
Oct. 12, 2026
CONFERENCE
Morphopsychology: Understanding People to Interact More Effectively (The Face as the Key to Understanding Others)
