PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
.png)
Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:00 p.m. – 3:50 p.m.
Émilie Barret, Emmanuelle Trubert Cherrier, Cédric Moreau, Alexandre Das Neves
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:30 p.m.
.png)
MCB by BS
Oct. 10, 2026
CONFERENCE
Futures Beauty: A Vision of Tomorrow
Check out the preview of the 2026 edition of the trend book!
5:20 p.m. – 6:00 p.m.
.png)
Innovation Grand Prix
Oct. 11, 2026
AWARDS CEREMONY
Awards Ceremony: Grand Prix for Innovation, in partnership with L'Eclaireur
Meet the winners of the 2026 Grand Prix de l'Innovation
5:25 p.m. – 5:45 p.m.
Pablo Villaverde
Oct. 11, 2026
SHOW
Poetry
Artistic performance featuring Pablo Villaverde, Nicola Verolla, Enzo de Rosa, and Massimo Zippo
5:30 p.m. – 6:10 p.m.
Daba DIOKHANÉ
Oct. 11, 2026
CONFERENCE
Textured Hair: Understanding Consumers to Better Support Them
The textured hair market is rapidly evolving but remains largely untapped. Hairstylists, salon managers, and brand executives: this conference will help you better understand consumers’ expectations. You’ll be able to identify barriers and discover concrete strategies for developing tailored, sustainable, and distinctive products and services.
5:30 p.m. – 6:10 p.m.
.png)
Mauro Sopranzetti
Oct. 11, 2026
CONFERENCE
From Heritage to Performance: Two Souls, One Vision.
Discover the story and career of Mauro Sopranzetti, founder and artistic director of Emmediciotto, who has honed and expanded his expertise in the world’s fashion capitals—from Italy to Europe, from America to the Far East—while championing the concept of universal beauty. His creative vision for hairstyling draws inspiration from the inimitable Italian style, enriched with an international touch and aimed at exploring the latest trends in the fashion industry. For Mauro, beauty education is fundamental. In addition to providing the best products to achieve the desired style, it is essential to equip salons with all the tools and innovative knowledge necessary to ensure excellent technical results.
12:30 - 1:10 p.m.
.png)
Daphne Narcy
Oct. 12, 2026
CONFERENCE
From Skincare to Method: Building a Signature Style of Your Own How a Protocol Becomes a Company Asset
Daphné Narcy is an expert in natural hair care and a content creator. A hairstylist passionate about well-being, she has developed a holistic approach to hair care that is gentle, sensory, and effective. She is the founder of Maison Daphné Narcy in Paris and has created her own massage method, Holistic Hair Grow®, as well as the Huile Universelle, a 100% natural hair care product. Through her Instagram account @daphnenarcy, her training programs, and her coaching sessions, she shares an expert and authentic perspective on beauty, grounded in the balance between scalp health and the beauty of the hair.
12:30 - 1:10 p.m.
.png)
Camélia Nino
Oct. 12, 2026
CONFERENCE
Authentic and Visible: AI Supporting Beauty Professionals
Hosted by Camelia, founder of Aicom and a digital communications specialist for beauty professionals. Managing social media as a beauty artisan is often the last item on an already too-long to-do list. There’s no time, no equipment, not always the inspiration—or even the budget—to delegate, not to mention the algorithm that changes every year! And yet, Instagram is now your most powerful showcase. During this session, we’ll explore how artificial intelligence can transform your approach to social media—without sacrificing your authenticity, without a photo shoot budget, and without spending your evenings on it. Walk away with practical tips for a stress-free, consistent digital presence that truly reflects who you are.
1:00 p.m. – 1:30 p.m.
Raphaël Perrier
Oct. 12, 2026
SHOW
"One Life" Show for Wella
From the moment we are born, the world teaches us to follow a path, to obey the rules, and to meet the expectations of others. But there comes a time when the greatest freedom is the freedom to choose our own path. Daring to believe in our dreams, making a living from our passion, and creating without limits is undoubtedly the greatest achievement of all. This show is an invitation to listen to that inner voice that pushes us forward, to overcome our fears, and to turn our dreams into reality. Because true freedom begins the moment we choose to fully become who we are meant to be.
1:00 p.m. – 1:40 p.m.
Jean-Marie Contreras
Oct. 12, 2026
WORKSHOW
"Beauty Consultations Through Morphopsychology: When Hairstyle and Color Become a Language and an Emotion."
Morpho-visagism, a registered trademark of Contreras Academy, is not simply the study of the face. It is a sensitive interpretation of what a face reveals. Its shapes, curves, lines, and balance… All of these can tell us about temperament, strength, gentleness, personality, and sometimes even a person’s story. That’s why we also draw on morphopsychology: it allows us to better understand what a person naturally radiates, so we can create a hairstyle that isn’t just aesthetically pleasing, but one that truly resonates with who they are. Morpho Color Coaching: When Color Becomes an Emotion Color, too, tells a story. It’s not simply a shade chosen from a color chart. It can warm, soothe, reveal, and enhance… It touches on the emotional, the intimate—what we feel and what we wish to convey. In Morpho Color Coaching, we naturally observe skin tone, eyes, eyebrows, and the face’s natural contrasts, but we also go beyond appearance to take into account the person’s energy and personality. Because two women can have the same skin tone and yet not wear the same color in the same way. Ultimately, my approach is based on a simple idea: beauty isn’t about transforming a person, but about revealing what’s already there. Through hairstyling and color, I want to show that it’s possible to create a true connection between the image we see in the mirror and the person we truly are deep down.
