PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:00 p.m. – 3:50 p.m.
Émilie Barret, Emmanuelle Trubert Cherrier, Cédric Moreau, Alexandre Das Neves
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:30 p.m.
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MCB by BS
Oct. 10, 2026
CONFERENCE
Futures Beauty: A Vision of Tomorrow
Check out the preview of the 2026 edition of the trend book!
5:20 p.m. – 6:00 p.m.
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Innovation Grand Prix
Oct. 11, 2026
AWARDS CEREMONY
Awards Ceremony: Grand Prix for Innovation, in partnership with L'Eclaireur
Meet the winners of the 2026 Grand Prix de l'Innovation
5:25 p.m. – 5:45 p.m.
Pablo Villaverde
Oct. 11, 2026
SHOW
Poetry
Artistic performance featuring Pablo Villaverde, Nicola Verolla, Enzo de Rosa, and Massimo Zippo
5:30 p.m. – 6:10 p.m.
Daba DIOKHANÉ
Oct. 11, 2026
CONFERENCE
Textured Hair: Understanding Consumers to Better Support Them
The textured hair market is rapidly evolving but remains largely untapped. Hairstylists, salon managers, and brand executives: this conference will help you better understand consumers’ expectations. You’ll be able to identify barriers and discover concrete strategies for developing tailored, sustainable, and distinctive products and services.
5:30 p.m. – 6:10 p.m.
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Mauro Sopranzetti
Oct. 11, 2026
CONFERENCE
From Heritage to Performance: Two Souls, One Vision.
Discover the story and career of Mauro Sopranzetti, founder and artistic director of Emmediciotto, who has honed and expanded his expertise in the world’s fashion capitals—from Italy to Europe, from America to the Far East—while championing the concept of universal beauty. His creative vision for hairstyling draws inspiration from the inimitable Italian style, enriched with an international touch and aimed at exploring the latest trends in the fashion industry. For Mauro, beauty education is fundamental. In addition to providing the best products to achieve the desired style, it is essential to equip salons with all the tools and innovative knowledge necessary to ensure excellent technical results.
10:30 a.m. – 11:00 a.m.
Danger Jones
Oct. 12, 2026
SHOW
Danger Jones: Breaking the Rules
Danger Jones takes the stage at MCB Paris. Join our international ambassadors @doug_theo and @tialambourn_hair for a live demonstration of modern blonde and patina techniques, alongside @garance_delacour, @kevinpugliese, @hairbyvalecats, and founders @alexisthurston and @davidthurstonofficial. On the agenda: natural color, clever tips, and techniques designed for real-life salon work. Come discover why Danger Jones is shaking up the industry, and leave inspired to create.
10:30 a.m. – 11:20 a.m.
MCB by BS
Oct. 12, 2026
CONFERENCE
Innovation LAB: Imagine the Showroom of Tomorrow
Innovation Lab is the story of a collaboration between MCB by BS, RD Retail Design, and École Hourdé. This project aims to showcase architecture students from École Hourdé by challenging them with an inspiring theme: “The Living Room of Tomorrow.” A project that aligns with the core values of MCB by BS: discovering tomorrow’s trends to help you develop your showrooms and stay on the cutting edge! Hear from the project’s organizers and the winning students! Featuring: - Brice Thiron - The jury members - Representatives from École Hourdé - Christophe Gabreau
10:30 a.m. – 11:30 a.m.
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Kenza BEL KENADIL, Christophe GAILLET, Rudy MARMET, Sylvain LIPINSKY, Alexis MERCIER, Emmanuel ESTEBAN - Hosted by Anne-Claire HERVET
Oct. 12, 2026
CONFERENCE
Five journeys, five moments of realization.
Kenza Bel Kenadil, Christophe Gaillet, Sylvain Lipinsky, Alexis Mercier, and Emmanuel Esteban all started somewhere. Today, they style hair for fashion, film, major stages, competitions, and Fashion Weeks… and some have built their own artistic and entrepreneurial worlds. So, how does one go from being a young hairstylist to a recognized artist? What choices, encounters, and turning points changed the course of their careers? For this Biblond conference, our five guests will share their journeys, their beginnings, their ambitions, and a behind-the-scenes look at a career in which passion, boldness, and hard work can make all the difference. Are you still in training, a recent graduate, or have you been a hairstylist for one or two years? This conference is for you. Come hear from those who dared to turn their passion into a career. It’s an opportunity to find inspiration, discover new possibilities, and—why not?—find your own turning point.
11:10 a.m. – 11:20 a.m.
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New Face
Oct. 12, 2026
AWARDS CEREMONY
Awards Ceremony - "New Face" by L'Eclaireur
