PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
.png)
Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:00 p.m. – 3:50 p.m.
Émilie Barret, Emmanuelle Trubert Cherrier, Cédric Moreau, Alexandre Das Neves
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:30 p.m.
.png)
MCB by BS
Oct. 10, 2026
CONFERENCE
Futures Beauty: A Vision of Tomorrow
Check out the preview of the 2026 edition of the trend book!
4:25 p.m. – 5:05 p.m.
.png)
Christophe Gaillet and Alexis Mercier
Oct. 11, 2026
WORKSHOW
An In-Depth Look at the 2026 MCB x Haute Coiffure Française Collection
Christophe Gaillet and Alexis Mercier take you behind the scenes of the creation of the MCB by BS x Haute Coiffure Française collection
4:30 p.m. – 5:10 p.m.
Raphaël PERRIER's Team
Oct. 11, 2026
CONFERENCE
Grow your business, unleash your creativity, and bring your team together
What if the success of a salon depended on much more than just technical skills? Yannick Follet, Maxime Redon, and Justine Gaubert will share their 360° perspective on the hair salon: growing your business and managing it more effectively, creating a strong identity to stand out, and bringing your teams and apprentices together, motivating them, and recognizing their value. A practical and inspiring conference where you’ll walk away with new ideas, practical tips for your salon, and—above all—the desire to take your business in a new direction.
4:30 p.m. – 5:10 p.m.
.png)
Emma Music
Oct. 11, 2026
CONFERENCE
Build Customer Loyalty Through Expertise: Expand Your Services with Ciseaux Parisiens, Redken Ambassadors
The story of a professional and a product that grow together thanks to their passion, their spirit of innovation, and a shared vision for the future of hair care.
4:35 p.m. – 5:05 p.m.
Murielle Kabile
Oct. 11, 2026
SHOW
Divinity Of Black "The DHC Amazons"
"Divinity of Black: The DHC Amazons" is a hair and artistic odyssey that celebrates the art of Afro haute coiffure through the ages. Inspired by the ancestral heritage, bravery, and power of the Amazons of Dahomey (Benin), this performance spotlights fierce, warrior-like women—leading figures embodying indomitable and sacred femininity. Through this collection, Murielle Kabile takes a bold new direction in which kinky, curly, and coily hair (BFC) becomes a living sculpture—a manifesto of resistance and beauty that fuses history with Afrofuturist aesthetics.
2:35 p.m. – 3:05 p.m.
AMINE BADAOUI
Oct. 12, 2026
SHOW
Obscura
This story explores the release of invisible presences that symbolize the fears, anxieties, and burdens that each of us carries within us without always recognizing them. By opening a mysterious music box, a young girl triggers the appearance of these entities, which gradually take root in her daily life, her actions, and her silences. Part dark fairy tale, part psychological metaphor, this story invites the viewer to reflect on the shadows that accompany us and their discreet yet persistent presence in our lives.
3:30 p.m. – 4:10 p.m.
Dr. Ali Syed, Jacqui McIntosh, Johnathan Da Silva
Oct. 12, 2026
CONFERENCE
Bringing Out the Best in Textured Hair: Where Science Meets Creative Excellence
This year at MCB Paris, Avlon Europe invites hair professionals, salon owners, distributors, and industry leaders to attend a unique presentation that brings together world-renowned scientific expertise and exceptional artistic creativity.For the first time, visitors will have the opportunity to hear from Dr. Ali N. Syed, an internationally renowned scientist, author, and founder of Avlon, whose pioneering research has profoundly transformed the understanding of textured hair around the world.
3:30 p.m. – 4:20 p.m.
Daw Mbaye
Oct. 12, 2026
CONFERENCE
The new standards that will redefine performance in the beauty industry
Daw Mbaye shares with you the new challenges and standards that beauty professionals must embrace today to continue to grow and excel in a rapidly changing industry.
3:35 p.m. – 4:05 p.m.
.png)
The UNEC Artistic Team
Oct. 12, 2026
SHOW
"Beauty Tech" Show
On the main stage at the MCB in Paris, the artistic team at Coiffure en France invites you to take a behind-the-scenes look at its Beauty Tech collection. From inspiration to the creation of the various looks, the artists will reveal their creative secrets, techniques, and tips through a live masterclass.On the agenda: haircutting and updo demonstrations, new trends and balayage techniques, an in-depth look at the collection’s looks, and a breakdown of the techniques used to bring them to life. An immersive experience at the heart of Beauty Tech, blending creativity, trends, and expertise.
