PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:30 p.m. – 4:30 p.m.
Roundtable Discussion
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:40 p.m.
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Urban Keratin
Oct. 10, 2026
WORKSHOW
Workshow by Urban Keratin
Description coming soon
4:35 p.m. – 5:05 p.m.
Murielle Kabile
Oct. 11, 2026
SHOW
Divinity Of Black "The DHC Amazons"
"Divinity of Black: The DHC Amazons" is a hair and artistic odyssey that celebrates the art of Afro haute coiffure through the ages. Inspired by the ancestral heritage, bravery, and power of the Amazons of Dahomey (Benin), this performance spotlights fierce, warrior-like women—leading figures embodying indomitable and sacred femininity. Through this collection, Murielle Kabile takes a bold new direction in which kinky, curly, and coily hair (BFC) becomes a living sculpture—a manifesto of resistance and beauty that fuses history with Afrofuturist aesthetics.
5:20 p.m. – 6:00 p.m.
Oct. 11, 2026
AWARDS CEREMONY
Awards Ceremony: Grand Prix for Innovation, in partnership with L'Eclaireur
Meet the winners of the 2026 Grand Prix de l'Innovation
5:20 p.m. – 6:00 p.m.
Innovation Grand Prix
Oct. 11, 2026
AWARDS CEREMONY
Awards Ceremony - Innovation Grand Prize
5:30 p.m. – 6:10 p.m.
Daba DIOKHANÉ
Oct. 11, 2026
CONFERENCE
Textured Hair: Understanding Consumers to Better Support Them
The textured hair market is rapidly evolving but remains largely untapped. Hairstylists, salon managers, and brand executives: this conference will help you better understand consumers’ expectations. You’ll be able to identify barriers and discover concrete strategies for developing tailored, sustainable, and distinctive products and services.
11:10 a.m. – 11:20 a.m.
New Face
Oct. 12, 2026
AWARDS CEREMONY
Awards Ceremony - "New Face" by L'Eclaireur
11:30 a.m. – 12:10 p.m.
The Emerging Talent
Oct. 12, 2026
SHOW
The Emergent Talent Contest
Watch 8 young international talents take the stage as they compete for the title of Best Emerging Talent 2026. A highlight presented in partnership with Estetica Hair
11:30 a.m. – 12:10 p.m.
Anne Veck
Oct. 12, 2026
CONFERENCE
Decoding Green: A Practical Guide for Socially Conscious Hairdressers
When you hear terms like “Net Zero,” “Carbon Footprint,” or “Circular Economy,” do you feel overwhelmed or motivated? Don’t let the jargon intimidate you anymore! Join me for an exclusive presentation where we’ll break down these complex concepts into simple, concrete, and profitable actions for your salon. Together, let’s move from theory to practice!
11:30 a.m. – 12:10 p.m.
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Real Campus by L’Oréal and Its Graduates
Oct. 12, 2026
DEMONSTRATION
From Paris Fashion Week® to the Brand Stage: the REAL Campus by L'Oréal fashion show
When creativity meets entrepreneurship. The looks spotted on the runway at Paris Fashion Week come to life on stage: students from REAL Campus by L’Oréal present a performance that blends fashion, technique, and innovation. A new generation of entrepreneurs pushing the boundaries of hairstyling. From the barbershop to the studio, on all hair textures, discover a performance that breaks the mold and talents ready to transform the profession.
