PROGRAM

Programming

MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.

To check out the latest version of the program:

3:00 p.m. - 3:45 p.m.

Wahl

Oct. 10, 2026

Hairstyle

3:00 p.m.

360 Internship

WORKSHOW

MAKE THE SWITCH | PARIS WAHL

WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.

3:30 p.m. – 4:30 p.m.

Roundtable Discussion

Oct. 10, 2026

Hairstyle

3:30 p.m.

Conference Stage

CONFERENCE

The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.

Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.

4:00 p.m. – 4:40 p.m.

Urban Keratin

Oct. 10, 2026

Hairstyle

4:00 p.m.

360 Internship

WORKSHOW

Workshow by Urban Keratin

Description coming soon

2:25 p.m. – 3:05 p.m.

The Raphaël Perrier Team

Oct. 11, 2026

Artistic

2:25 p.m.

360 Internship

WORKSHOW

Workshow by the Raphaël Perrier team

Raphaël Perrier's team invites you to a demonstration of hairstyling techniques

2:30 p.m. – 3:00 p.m.

Oct. 11, 2026

Growing Your Business

2:30 p.m.

Conference Stage

CONFERENCE

Discover social hairdressing

At this conference, we will explore “socio-coiffure,” a specialization that complements the hairdressing profession and is dedicated to supporting people who are vulnerable due to illness, disability, advanced age, or financial hardship. Beyond hair care, this practice helps restore self-esteem, rebuild social connections, and improve psychological well-being. Although still relatively unknown, social hairdressing is gradually gaining ground in France thanks to specially trained professionals. Featuring: - Laure Cossoul, Director of Social Action – AG2R LA MONDIALE - Eric Vasseur, Director of Industry Agreements – AG2R LA MONDIALE - Stéphanie Prat Eymeric, Federal Secretary of FGTA FO, Chair of the Hairdressing Division – AG2R LA MONDIALE - Magali Barantin, Social Hairdresser - Marie-Pierre Darthayette, Founding Director of the Soco Academy social hairdressing school - Elisabeth Racine, Partnerships Manager, ADMR National Union - Fabienne Munoz, First Vice President of UNEC, Vice President of the Hairdressing Division at AG2R LA MONDIALE

2:30 p.m. – 3:10 p.m.

Dr. Ali Syed, Jacqui McIntosh, Johnathan Da Silva

Oct. 11, 2026

Hairstyle

2:30 p.m.

Brand Internship

CONFERENCE

Bringing Out the Best in Textured Hair: Where Science Meets Creative Excellence

This year at MCB Paris, Avlon Europe invites hair professionals, salon owners, distributors, and industry leaders to attend a unique presentation that brings together world-renowned scientific expertise and exceptional artistic creativity.For the first time, visitors will have the opportunity to hear from Dr. Ali N. Syed, an internationally renowned scientist, author, and founder of Avlon, whose pioneering research has profoundly transformed the understanding of textured hair around the world.

2:35 p.m. – 3:05 p.m.

Joris Davoine Team

Oct. 11, 2026

Artistic

2:35 p.m.

MCB by BS ARENA

SHOW

Punky Booster for Mashiro

PUNKY BOOSTER: It’s where punk culture meets the elegance of haute couture. A fashion show where hairstyles become fashion statements, where volume knows no bounds, and where colors reveal unique silhouettes. Sculptural mohawks, graphic cuts, and unconventional hairstyles blend with denim, veils, and tartan fabrics reimagined with a resolutely contemporary vision.Each model becomes an image, each hairstyle a collector’s piece, in a world where boldness meets elegance. Conceived by the Joris Davoine Team for Mashiro, this show promises creativity, theatricality, and immersion in a timeless world. Welcome to PUNKY BOOSTER, where punk takes the runway in haute couture.

12:20–12:40