PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:30 p.m. – 4:30 p.m.
Roundtable Discussion
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:40 p.m.
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Urban Keratin
Oct. 10, 2026
WORKSHOW
Workshow by Urban Keratin
Description coming soon
2:25 p.m. – 3:05 p.m.
The Raphaël Perrier Team
Oct. 11, 2026
WORKSHOW
Workshow by the Raphaël Perrier team
Raphaël Perrier's team invites you to a demonstration of hairstyling techniques
2:30 p.m. – 3:00 p.m.
Oct. 11, 2026
CONFERENCE
Discover social hairdressing
At this conference, we will explore “socio-coiffure,” a specialization that complements the hairdressing profession and is dedicated to supporting people who are vulnerable due to illness, disability, advanced age, or financial hardship. Beyond hair care, this practice helps restore self-esteem, rebuild social connections, and improve psychological well-being. Although still relatively unknown, social hairdressing is gradually gaining ground in France thanks to specially trained professionals. Featuring: - Laure Cossoul, Director of Social Action – AG2R LA MONDIALE - Eric Vasseur, Director of Industry Agreements – AG2R LA MONDIALE - Stéphanie Prat Eymeric, Federal Secretary of FGTA FO, Chair of the Hairdressing Division – AG2R LA MONDIALE - Magali Barantin, Social Hairdresser - Marie-Pierre Darthayette, Founding Director of the Soco Academy social hairdressing school - Elisabeth Racine, Partnerships Manager, ADMR National Union - Fabienne Munoz, First Vice President of UNEC, Vice President of the Hairdressing Division at AG2R LA MONDIALE
2:30 p.m. – 3:10 p.m.
Dr. Ali Syed, Jacqui McIntosh, Johnathan Da Silva
Oct. 11, 2026
CONFERENCE
Bringing Out the Best in Textured Hair: Where Science Meets Creative Excellence
This year at MCB Paris, Avlon Europe invites hair professionals, salon owners, distributors, and industry leaders to attend a unique presentation that brings together world-renowned scientific expertise and exceptional artistic creativity.For the first time, visitors will have the opportunity to hear from Dr. Ali N. Syed, an internationally renowned scientist, author, and founder of Avlon, whose pioneering research has profoundly transformed the understanding of textured hair around the world.
2:35 p.m. – 3:05 p.m.
Joris Davoine Team
Oct. 11, 2026
SHOW
Punky Booster for Mashiro
PUNKY BOOSTER: It’s where punk culture meets the elegance of haute couture. A fashion show where hairstyles become fashion statements, where volume knows no bounds, and where colors reveal unique silhouettes. Sculptural mohawks, graphic cuts, and unconventional hairstyles blend with denim, veils, and tartan fabrics reimagined with a resolutely contemporary vision.Each model becomes an image, each hairstyle a collector’s piece, in a world where boldness meets elegance. Conceived by the Joris Davoine Team for Mashiro, this show promises creativity, theatricality, and immersion in a timeless world. Welcome to PUNKY BOOSTER, where punk takes the runway in haute couture.
11:10 a.m. – 11:20 a.m.
New Face
Oct. 12, 2026
AWARDS CEREMONY
Awards Ceremony - "New Face" by L'Eclaireur
11:30 a.m. – 12:10 p.m.
The Emerging Talent
Oct. 12, 2026
SHOW
The Emergent Talent Contest
Watch 8 young international talents take the stage as they compete for the title of Best Emerging Talent 2026. A highlight presented in partnership with Estetica Hair
11:30 a.m. – 12:10 p.m.
Anne Veck
Oct. 12, 2026
CONFERENCE
Decoding Green: A Practical Guide for Socially Conscious Hairdressers
When you hear terms like “Net Zero,” “Carbon Footprint,” or “Circular Economy,” do you feel overwhelmed or motivated? Don’t let the jargon intimidate you anymore! Join me for an exclusive presentation where we’ll break down these complex concepts into simple, concrete, and profitable actions for your salon. Together, let’s move from theory to practice!
11:30 a.m. – 12:10 p.m.
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Real Campus by L’Oréal and Its Graduates
Oct. 12, 2026
DEMONSTRATION
From Paris Fashion Week® to the Brand Stage: the REAL Campus by L'Oréal fashion show
When creativity meets entrepreneurship. The looks spotted on the runway at Paris Fashion Week come to life on stage: students from REAL Campus by L’Oréal present a performance that blends fashion, technique, and innovation. A new generation of entrepreneurs pushing the boundaries of hairstyling. From the barbershop to the studio, on all hair textures, discover a performance that breaks the mold and talents ready to transform the profession.
