PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:30 p.m. – 4:30 p.m.
Roundtable Discussion
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:40 p.m.
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Urban Keratin
Oct. 10, 2026
WORKSHOW
Workshow by Urban Keratin
Description coming soon
1:25 p.m. – 2:05 p.m.
Thierry Bordenave
Oct. 11, 2026
WORKSHOW
"The Razor in All Its Forms"
Thierry will demonstrate two cutting techniques—the razor cut and the feather cut—with the aim of presenting a different approach that adds more texture and results in a more refined finish.
1:30 p.m. – 2:10 p.m.
Mélanie Pimentel, Sonia Yaïch, Jean-Christophe Robelot, Pierre Carli, Océane Avakian, Kévin & Garance
Oct. 11, 2026
CONFERENCE
HAIRVISION, Beyond the Chair
Featuring: - Mélanie Pimentel - Sonia Yaïch - Jean-Christophe Robelot - Pierre Carli - Océane Avakian - Kevin & Garance The ideas that will make tomorrow’s salons successful. The hairdressing industry is undergoing a major transformation. Client expectations are evolving, techniques are being reinvented, social media is influencing behavior, business models are changing, and artificial intelligence is making its way into our businesses. Over the course of 45 minutes, six renowned experts will share their visions, experiences, and the key strategies that will make a difference in the years to come. On the agenda: - Business and profitability - Highlighting and technical expertise - Hair care and the client experience - Communication and influence - Client development - Major trends shaping the future of hairdressing A dynamic, practical, and interactive conference built around real-world insights, discussions, and solutions that can be immediately applied in the salon. 7 experts. 7 visions. One shared ambition: to build the salons of tomorrow.
1:30 p.m. – 2:10 p.m.
Marc Dugast
Oct. 11, 2026
DEMONSTRATION
THE MORPHOCONSEIL EXPERT APP
MARC DUGAST performs a Morphorelooking on the participants live on stage using the MORPHOCONSEIL EXPERT APP
1:35 p.m. – 2:05 p.m.
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Gamma Piu
Oct. 11, 2026
SHOW
Symbiosis
Featuring on stage: Clara Quesne, Ema Medina, Sasha Gabriel, Idris Rebah, Josue Pesnel, Lucas Olivier Clauzel Following the success of its first edition, Symbiose returns with a second chapter that is more assertive, more embodied, and more radical in its artistic direction. Symbiose II does more than simply continue the adventure—it amplifies it, placing women’s hairstyling at the heart of its vision, without ever compromising on the technical excellence and unique style that have become the event’s hallmark.For this edition, six artists—each an undisputed leader in their field—bring their distinct worlds together around a single challenge: to reveal, using the same tools, the infinite range of stylistic possibilities for both men and women. Gamma Piu supports each of them in this quest, providing the creative space necessary for them to express their artistic vision. Clara explores volumes and shapes, sculpting the hair with a distinctly feminine sensibility. Lucas infuses women’s hairstyles with British rock energy, blending attitude with elegant rebellion. Alongside them, four exceptional barbers bring their unique perspectives to men’s hairstyling: Idris, at the crossroads of casual fashion hairstyling and the codes of the French underground. Ema, whose Latin flair, sunny spirit, and extraordinary technique redefine the art of the haircut. Josué, who sculpts curves and volume in perfect harmony with every feature of the male face. Sasha, a standard-bearer for French excellence, offering millimeter-precise, everyday chic for the trendiest hairstyles. For the duration of the show, these six artists will share the stage with both female and male models, bringing their respective worlds into dialogue to create a true harmony of styles. It’s a powerful way to affirm that barbering and women’s hairstyling are not opposing worlds, but are much closer than one might imagine. Symbiosis II: when six signature styles come together to redefine, as one, the boundaries of style. A perfect fusion of exceptional women’s hairstyling and high-end barbering design.
11:10 a.m. – 11:20 a.m.
New Face
Oct. 12, 2026
AWARDS CEREMONY
Awards Ceremony - "New Face" by L'Eclaireur
11:30 a.m. – 12:10 p.m.
The Emerging Talent
Oct. 12, 2026
SHOW
The Emergent Talent Contest
Watch 8 young international talents take the stage as they compete for the title of Best Emerging Talent 2026. A highlight presented in partnership with Estetica Hair
11:30 a.m. – 12:10 p.m.
Anne Veck
Oct. 12, 2026
CONFERENCE
Decoding Green: A Practical Guide for Socially Conscious Hairdressers
When you hear terms like “Net Zero,” “Carbon Footprint,” or “Circular Economy,” do you feel overwhelmed or motivated? Don’t let the jargon intimidate you anymore! Join me for an exclusive presentation where we’ll break down these complex concepts into simple, concrete, and profitable actions for your salon. Together, let’s move from theory to practice!
11:30 a.m. – 12:10 p.m.
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Real Campus by L’Oréal and Its Graduates
Oct. 12, 2026
DEMONSTRATION
From Paris Fashion Week® to the Brand Stage: the REAL Campus by L'Oréal fashion show
When creativity meets entrepreneurship. The looks spotted on the runway at Paris Fashion Week come to life on stage: students from REAL Campus by L’Oréal present a performance that blends fashion, technique, and innovation. A new generation of entrepreneurs pushing the boundaries of hairstyling. From the barbershop to the studio, on all hair textures, discover a performance that breaks the mold and talents ready to transform the profession.
