PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:00 p.m. – 3:50 p.m.
Émilie Barret, Emmanuelle Trubert Cherrier, Cédric Moreau, Alexandre Das Neves
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:30 p.m.
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MCB by BS
Oct. 10, 2026
CONFERENCE
Futures Beauty: A Vision of Tomorrow
Check out the preview of the 2026 edition of the trend book!
11:45 a.m. – 12:05 p.m.
UAAMI WTO ITALY
Oct. 11, 2026
WORKSHOW
Show Made in Italy
2 Men's Fashion Cuts + 2 Women's Fashion Styles. By UAAMI OMC ITALY: Mario Borrelli, Mauro Quattrocchi, Alessio Savino, Andrea Didone
12:30 - 1:10 p.m.
Jodhair
Oct. 11, 2026
CONFERENCE
The 5 Keys to Making Your Business Take Off on TikTok
Discover the 5 secrets to boosting your social media presence in 2027 with Jodhair!
12:30 - 1:10 p.m.
Michiko Mabanda & Mélanie Malheiro
Oct. 11, 2026
DEMONSTRATION
The fourth stage of the loop
Hydrate. Nourish. Rebuild. Three steps that Michiko Mabanda has been teaching for years at Mimihair Academy—and which have already transformed the lives of thousands of curls. But even after repair, something remains. A strand of hair can be healthy yet have lost its shape. A woman can have beautiful hair and not recognize it. FÉÉRIQUE calls this fourth step “Memory.” Conceived as an airline of holistic hair care, the brand doesn’t offer a routine but an itinerary: stopovers, ingredients that envelop the hair shaft, a ritual that feels less like a protocol and more like a journey back to oneself. On the Brand Stage, the two methods become one: HNRM. Come see what happens when the curl remembers.
12:35 p.m. – 1:05 p.m.
French National Team for Vitality’s
Oct. 11, 2026
SHOW
French National Team for Vitality’s
On the main stage at the MCB, the French National Hairstyling Team will showcase French expertise through a show dedicated to stunning French-style updos. Using products from the Italian brand Vitality’s, the hairstylists will share their techniques, tips, and secrets live on stage, demonstrating creativity, skill, and excellence.
2:35 p.m. – 3:05 p.m.
AMINE BADAOUI
Oct. 12, 2026
SHOW
Obscura
This story explores the release of invisible presences that symbolize the fears, anxieties, and burdens that each of us carries within us without always recognizing them. By opening a mysterious music box, a young girl triggers the appearance of these entities, which gradually take root in her daily life, her actions, and her silences. Part dark fairy tale, part psychological metaphor, this story invites the viewer to reflect on the shadows that accompany us and their discreet yet persistent presence in our lives.
3:30 p.m. – 4:10 p.m.
Dr. Ali Syed, Jacqui McIntosh, Johnathan Da Silva
Oct. 12, 2026
CONFERENCE
Bringing Out the Best in Textured Hair: Where Science Meets Creative Excellence
This year at MCB Paris, Avlon Europe invites hair professionals, salon owners, distributors, and industry leaders to attend a unique presentation that brings together world-renowned scientific expertise and exceptional artistic creativity.For the first time, visitors will have the opportunity to hear from Dr. Ali N. Syed, an internationally renowned scientist, author, and founder of Avlon, whose pioneering research has profoundly transformed the understanding of textured hair around the world.
3:30 p.m. – 4:20 p.m.
Daw Mbaye
Oct. 12, 2026
CONFERENCE
The new standards that will redefine performance in the beauty industry
Daw Mbaye shares with you the new challenges and standards that beauty professionals must embrace today to continue to grow and excel in a rapidly changing industry.
3:35 p.m. – 4:05 p.m.
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The UNEC Artistic Team
Oct. 12, 2026
SHOW
"Beauty Tech" Show
On the main stage at the MCB in Paris, the artistic team at Coiffure en France invites you to take a behind-the-scenes look at its Beauty Tech collection. From inspiration to the creation of the various looks, the artists will reveal their creative secrets, techniques, and tips through a live masterclass.On the agenda: haircutting and updo demonstrations, new trends and balayage techniques, an in-depth look at the collection’s looks, and a breakdown of the techniques used to bring them to life. An immersive experience at the heart of Beauty Tech, blending creativity, trends, and expertise.
