PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:00 p.m. – 3:50 p.m.
Émilie Barret, Emmanuelle Trubert Cherrier, Cédric Moreau, Alexandre Das Neves
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:30 p.m.
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MCB by BS
Oct. 10, 2026
CONFERENCE
Futures Beauty: A Vision of Tomorrow
Check out the preview of the 2026 edition of the trend book!
11:45 a.m. – 12:05 p.m.
UAAMI WTO ITALY
Oct. 11, 2026
WORKSHOW
Show Made in Italy
2 Men's Fashion Cuts + 2 Women's Fashion Styles. By UAAMI OMC ITALY: Mario Borrelli, Mauro Quattrocchi, Alessio Savino, Andrea Didone
12:30 - 1:10 p.m.
Jodhair
Oct. 11, 2026
CONFERENCE
The 5 Keys to Making Your Business Take Off on TikTok
Discover the 5 secrets to boosting your social media presence in 2027 with Jodhair!
12:30 - 1:10 p.m.
Michiko Mabanda & Mélanie Malheiro
Oct. 11, 2026
DEMONSTRATION
The fourth stage of the loop
Hydrate. Nourish. Rebuild. Three steps that Michiko Mabanda has been teaching for years at Mimihair Academy—and which have already transformed the lives of thousands of curls. But even after repair, something remains. A strand of hair can be healthy yet have lost its shape. A woman can have beautiful hair and not recognize it. FÉÉRIQUE calls this fourth step “Memory.” Conceived as an airline of holistic hair care, the brand doesn’t offer a routine but an itinerary: stopovers, ingredients that envelop the hair shaft, a ritual that feels less like a protocol and more like a journey back to oneself. On the Brand Stage, the two methods become one: HNRM. Come see what happens when the curl remembers.
12:35 p.m. – 1:05 p.m.
French National Team for Vitality’s
Oct. 11, 2026
SHOW
French National Team for Vitality’s
On the main stage at the MCB, the French National Hairstyling Team will showcase French expertise through a show dedicated to stunning French-style updos. Using products from the Italian brand Vitality’s, the hairstylists will share their techniques, tips, and secrets live on stage, demonstrating creativity, skill, and excellence.
1:30 p.m. – 2:10 p.m.
Ève BRIAT
Oct. 12, 2026
CONFERENCE
How Can You Raise Your Rates by Highly Customizing Your Services?
A pioneer in intuitive haircutting, Ève Briat is a master hairstylist and the founder of Morphing intuitif®. An author, columnist, and speaker, she is also the creator of the Four Elements Beauty Ritual. For years, she has been exploring a single conviction: the more personalized a service is, the greater its perceived value. The luxury industry has long understood this: everyone loves to feel unique. And it’s through the ultra-personalization of our services that we, in turn, can make each of our clients feel that way. Highlighting our expertise, building trust, fostering loyalty, and naturally increasing the average transaction value: Ève Briat will explain how she transitioned, in her own salon, from a €38 haircut to a €130 service.And as she’ll show you, anyone can do this at their own level, thanks in particular to the PCS method she created. She’ll share the keys to success and all her tips on stage, along with practical tools you can apply in your salon starting the very next day.
1:45 p.m. – 2:05 p.m.
The Emerging Talent
Oct. 12, 2026
AWARDS CEREMONY
The Emergent Talent Awards Ceremony
2:00 p.m. – 2:40 p.m.
Hairstyle from the Heart
Oct. 12, 2026
WORKSHOW
When Hairstyling Beats to the Rhythm of the Heart, by Joris Davoine
Now operating throughout France with its 18 Salons de Rue, the association invites you to discover its concrete actions, its strong values, its commitment to solidarity, and, above all, that “Heart-to-Heart” spirit that shines within each of us. 💇🏻♀️💇🏻♂️Hairstylists—whether professionals or amateurs—and enthusiasts: come and get excited with us! Attend our exclusive presentation, discover the impact of our profession on those most in need, and let yourself be inspired by this human adventure, introduced by Joris Davoine, a renowned hairstylist and official trainer of our teams. We hope to see many of you there!
2:30 p.m. – 3:00 p.m.
Jean-Marie Contreras
Oct. 12, 2026
CONFERENCE
Morphopsychology: Understanding People to Interact More Effectively (The Face as the Key to Understanding Others)
