PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:00 p.m. – 3:50 p.m.
Émilie Barret, Emmanuelle Trubert Cherrier, Cédric Moreau, Alexandre Das Neves
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:30 p.m.
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MCB by BS
Oct. 10, 2026
CONFERENCE
Futures Beauty: A Vision of Tomorrow
Check out the preview of the 2026 edition of the trend book!
11:45 a.m. – 12:05 p.m.
UAAMI WTO ITALY
Oct. 11, 2026
WORKSHOW
Show Made in Italy
2 Men's Fashion Cuts + 2 Women's Fashion Styles. By UAAMI OMC ITALY: Mario Borrelli, Mauro Quattrocchi, Alessio Savino, Andrea Didone
12:30 - 1:10 p.m.
Jodhair
Oct. 11, 2026
CONFERENCE
The 5 Keys to Making Your Business Take Off on TikTok
Discover the 5 secrets to boosting your social media presence in 2027 with Jodhair!
12:30 - 1:10 p.m.
Michiko Mabanda & Mélanie Malheiro
Oct. 11, 2026
DEMONSTRATION
The fourth stage of the loop
Hydrate. Nourish. Rebuild. Three steps that Michiko Mabanda has been teaching for years at Mimihair Academy—and which have already transformed the lives of thousands of curls. But even after repair, something remains. A strand of hair can be healthy yet have lost its shape. A woman can have beautiful hair and not recognize it. FÉÉRIQUE calls this fourth step “Memory.” Conceived as an airline of holistic hair care, the brand doesn’t offer a routine but an itinerary: stopovers, ingredients that envelop the hair shaft, a ritual that feels less like a protocol and more like a journey back to oneself. On the Brand Stage, the two methods become one: HNRM. Come see what happens when the curl remembers.
12:35 p.m. – 1:05 p.m.
French National Team for Vitality’s
Oct. 11, 2026
SHOW
French National Team for Vitality’s
On the main stage at the MCB, the French National Hairstyling Team will showcase French expertise through a show dedicated to stunning French-style updos. Using products from the Italian brand Vitality’s, the hairstylists will share their techniques, tips, and secrets live on stage, demonstrating creativity, skill, and excellence.
12:30 - 1:10 p.m.
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Daphne Narcy
Oct. 12, 2026
CONFERENCE
From Skincare to Method: Building a Signature Style of Your Own How a Protocol Becomes a Company Asset
Daphné Narcy is an expert in natural hair care and a content creator. A hairstylist passionate about well-being, she has developed a holistic approach to hair care that is gentle, sensory, and effective. She is the founder of Maison Daphné Narcy in Paris and has created her own massage method, Holistic Hair Grow®, as well as the Huile Universelle, a 100% natural hair care product. Through her Instagram account @daphnenarcy, her training programs, and her coaching sessions, she shares an expert and authentic perspective on beauty, grounded in the balance between scalp health and the beauty of the hair.
12:30 - 1:10 p.m.
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Camélia Nino
Oct. 12, 2026
CONFERENCE
Authentic and Visible: AI Supporting Beauty Professionals
Hosted by Camelia, founder of Aicom and a digital communications specialist for beauty professionals. Managing social media as a beauty artisan is often the last item on an already too-long to-do list. There’s no time, no equipment, not always the inspiration—or even the budget—to delegate, not to mention the algorithm that changes every year! And yet, Instagram is now your most powerful showcase. During this session, we’ll explore how artificial intelligence can transform your approach to social media—without sacrificing your authenticity, without a photo shoot budget, and without spending your evenings on it. Walk away with practical tips for a stress-free, consistent digital presence that truly reflects who you are.
1:00 p.m. – 1:30 p.m.
Raphaël Perrier
Oct. 12, 2026
SHOW
"One Life" Show for Wella
From the moment we are born, the world teaches us to follow a path, to obey the rules, and to meet the expectations of others. But there comes a time when the greatest freedom is the freedom to choose our own path. Daring to believe in our dreams, making a living from our passion, and creating without limits is undoubtedly the greatest achievement of all. This show is an invitation to listen to that inner voice that pushes us forward, to overcome our fears, and to turn our dreams into reality. Because true freedom begins the moment we choose to fully become who we are meant to be.
1:00 p.m. – 1:40 p.m.
Jean-Marie Contreras
Oct. 12, 2026
WORKSHOW
"Beauty Consultations Through Morphopsychology: When Hairstyle and Color Become a Language and an Emotion."
Morpho-visagism, a registered trademark of Contreras Academy, is not simply the study of the face. It is a sensitive interpretation of what a face reveals. Its shapes, curves, lines, and balance… All of these can tell us about temperament, strength, gentleness, personality, and sometimes even a person’s story. That’s why we also draw on morphopsychology: it allows us to better understand what a person naturally radiates, so we can create a hairstyle that isn’t just aesthetically pleasing, but one that truly resonates with who they are. Morpho Color Coaching: When Color Becomes an Emotion Color, too, tells a story. It’s not simply a shade chosen from a color chart. It can warm, soothe, reveal, and enhance… It touches on the emotional, the intimate—what we feel and what we wish to convey. In Morpho Color Coaching, we naturally observe skin tone, eyes, eyebrows, and the face’s natural contrasts, but we also go beyond appearance to take into account the person’s energy and personality. Because two women can have the same skin tone and yet not wear the same color in the same way. Ultimately, my approach is based on a simple idea: beauty isn’t about transforming a person, but about revealing what’s already there. Through hairstyling and color, I want to show that it’s possible to create a true connection between the image we see in the mirror and the person we truly are deep down.
