PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:30 p.m. – 4:30 p.m.
Roundtable Discussion
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:40 p.m.
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Urban Keratin
Oct. 10, 2026
WORKSHOW
Workshow by Urban Keratin
Description coming soon
11:30 a.m. – 12:10 p.m.
Amandine GAVAND
Oct. 11, 2026
CONFERENCE
How to Manage Gen Z Employees in a Salon?
Description coming soon
11:30 a.m. – 12:10 p.m.
L'Oréal Professional Products
Oct. 11, 2026
CONFERENCE
Roundtable: How to Reinvent Gray Hair Coverage and Build Customer Loyalty with L'Oréal Professionnel's French Blending Services
Description coming soon
11:35 a.m. – 12:05 p.m.
Jacques Seban
Oct. 11, 2026
SHOW
Haircut: Reborn
An immersive show blending a premium barber experience, futuristic aesthetics, and a strong identity centered on the Haircut & Above innovation. Featuring: • Dayner • Jair • Flo Barber • Nico Hair Skills
11:45 a.m. – 12:05 p.m.
UAAMI WTO ITALY
Oct. 11, 2026
WORKSHOW
Show Made in Italy
2 Men's Fashion Cuts + 2 Women's Fashion Styles. By UAAMI OMC ITALY: Mario Borrelli, Mauro Quattrocchi, Alessio Savino, Andrea Didone
2:30 p.m. – 3:10 p.m.
Hairstyle from the Heart
Oct. 12, 2026
WORKSHOW
When hairstyling beats to the rhythm of the heart: Joris DAVOINE presents the HAIRSTYLE OF THE HEART!
Joris DAVOINE presents “Coiffure du Cœur” on Monday, October 12, on 360 Stage. A renowned hairstylist and official trainer for our teams, who is committed to solidarity and our initiatives, Joris DAVOINE joins us to introduce the “Coiffure du Cœur” association. Now operating throughout France with 17 street-level salons, the organization invites you to discover its concrete initiatives, its strong values, its commitment to solidarity, and, above all, that “heart-to-heart” connection that shines within each of us. 💇🏻♀️💇🏻♂️Hairstylists, professionals and non-professionals alike, and anyone with a passion for the craft: come and share in the excitement with us! Attend our exclusive show, discover the impact of our profession on those most in need, and let yourself be inspired by this human adventure. We hope to see many of you there!
2:35 p.m. – 3:05 p.m.
AMINE BADAOUI
Oct. 12, 2026
SHOW
Obscura
This story explores the release of invisible presences that symbolize the fears, anxieties, and burdens that each of us carries within us without always recognizing them. By opening a mysterious music box, a young girl triggers the appearance of these entities, which gradually take root in her daily life, her actions, and her silences. Part dark fairy tale, part psychological metaphor, this story invites the viewer to reflect on the shadows that accompany us and their discreet yet persistent presence in our lives.
3:30 p.m. – 4:10 p.m.
Dr. Ali Syed, Jacqui McIntosh, Johnathan Da Silva
Oct. 12, 2026
CONFERENCE
Bringing Out the Best in Textured Hair: Where Science Meets Creative Excellence
This year at MCB Paris, Avlon Europe invites hair professionals, salon owners, distributors, and industry leaders to attend a unique presentation that brings together world-renowned scientific expertise and exceptional artistic creativity.For the first time, visitors will have the opportunity to hear from Dr. Ali N. Syed, an internationally renowned scientist, author, and founder of Avlon, whose pioneering research has profoundly transformed the understanding of textured hair around the world.
3:35 p.m. – 4:05 p.m.
Oct. 12, 2026
SHOW
The Coiffeur Team in France
