PROGRAM
Programming
MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.
3:00 p.m. - 3:45 p.m.
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Wahl
Oct. 10, 2026
WORKSHOW
MAKE THE SWITCH | PARIS WAHL
WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.
3:00 p.m. – 3:50 p.m.
Émilie Barret, Emmanuelle Trubert Cherrier, Cédric Moreau, Alexandre Das Neves
Oct. 10, 2026
CONFERENCE
The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.
Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.
4:00 p.m. – 4:30 p.m.
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MCB by BS
Oct. 10, 2026
CONFERENCE
Futures Beauty: A Vision of Tomorrow
Check out the preview of the 2026 edition of the trend book!
11:10 a.m. – 11:25 a.m.
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Estetica Hair
Oct. 11, 2026
AWARDS CEREMONY
Best Salon Awards Ceremony
Description coming soon
11:30 a.m. – 12:10 p.m.
Amandine GAVAND
Oct. 11, 2026
CONFERENCE
How to Manage Gen Z Employees in a Salon?
Gen Z in the Workplace: New Expectations, New Challenges for Managers! Work-life balance, the need for regular feedback, a desire for ongoing training... Discover the keys to attracting, motivating, and retaining your young talent at our dedicated conference
11:30 a.m. – 12:10 p.m.
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L'Oréal Professional Products
Oct. 11, 2026
CONFERENCE
Roundtable: How to Reinvent Gray Hair Coverage and Build Customer Loyalty with L'Oréal Professionnel's French Blending Services
Enhance your service offerings to attract clients and grow your business with a premium color service that naturally blends and softens gray hair. When the first gray hairs appear, women seek personalized professional advice, and the hairstylist becomes a key ally in helping them through this transition. From hair color market analysis and real-world feedback to mastery of new techniques, our experts pool their insights and share the keys to successfully integrating L’Oréal Professionnel’s new service—FrenchBlending—into your salon.
11:35 a.m. – 12:05 p.m.
Jacques Seban
Oct. 11, 2026
SHOW
Haircut: Reborn
An immersive show blending a premium barber experience, futuristic aesthetics, and a strong identity centered on the Haircut & Above innovation. Featuring Jair, Flo Barber, Nico Hair Skills, Pedro Renato, and Marcio
1:30 p.m. – 2:10 p.m.
Ève BRIAT
Oct. 12, 2026
CONFERENCE
How Can You Raise Your Rates by Highly Customizing Your Services?
A pioneer in intuitive haircutting, Ève Briat is a master hairstylist and the founder of Morphing intuitif®. An author, columnist, and speaker, she is also the creator of the Four Elements Beauty Ritual. For years, she has been exploring a single conviction: the more personalized a service is, the greater its perceived value. The luxury industry has long understood this: everyone loves to feel unique. And it’s through the ultra-personalization of our services that we, in turn, can make each of our clients feel that way. Highlighting our expertise, building trust, fostering loyalty, and naturally increasing the average transaction value: Ève Briat will explain how she transitioned, in her own salon, from a €38 haircut to a €130 service.And as she’ll show you, anyone can do this at their own level, thanks in particular to the PCS method she created. She’ll share the keys to success and all her tips on stage, along with practical tools you can apply in your salon starting the very next day.
1:45 p.m. – 2:05 p.m.
The Emerging Talent
Oct. 12, 2026
AWARDS CEREMONY
The Emergent Talent Awards Ceremony
2:00 p.m. – 2:40 p.m.
Hairstyle from the Heart
Oct. 12, 2026
WORKSHOW
When Hairstyling Beats to the Rhythm of the Heart, by Joris Davoine
Now operating throughout France with its 18 Salons de Rue, the association invites you to discover its concrete actions, its strong values, its commitment to solidarity, and, above all, that “Heart-to-Heart” spirit that shines within each of us. 💇🏻♀️💇🏻♂️Hairstylists—whether professionals or amateurs—and enthusiasts: come and get excited with us! Attend our exclusive presentation, discover the impact of our profession on those most in need, and let yourself be inspired by this human adventure, introduced by Joris Davoine, a renowned hairstylist and official trainer of our teams. We hope to see many of you there!
2:30 p.m. – 3:00 p.m.
Jean-Marie Contreras
Oct. 12, 2026
CONFERENCE
Morphopsychology: Understanding People to Interact More Effectively (The Face as the Key to Understanding Others)
