PROGRAM

Programming

MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.

3:00 p.m. - 3:45 p.m.

Wahl

Oct. 10, 2026

Hairstyle

3:00 p.m.

360 Internship

WORKSHOW

MAKE THE SWITCH | PARIS WAHL

WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.

3:30 p.m. – 4:30 p.m.

Roundtable Discussion

Oct. 10, 2026

Hairstyle

3:30 p.m.

Conference Stage

CONFERENCE

The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.

Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.

4:00 p.m. – 4:40 p.m.

Urban Keratin

Oct. 10, 2026

Hairstyle

4:00 p.m.

360 Internship

WORKSHOW

Workshow by Urban Keratin

Description coming soon

11:30 a.m. – 12:10 p.m.

Amandine GAVAND

Oct. 11, 2026

Hairstyle

11:30

Conference Stage

CONFERENCE

How to Manage Gen Z Employees in a Salon?

Description coming soon

11:30 a.m. – 12:10 p.m.

L'Oréal Professional Products

Oct. 11, 2026

Hairstyle

11:30

Brand Internship

CONFERENCE

Roundtable: How to Reinvent Gray Hair Coverage and Build Customer Loyalty with L'Oréal Professionnel's French Blending Services

Description coming soon

11:35 a.m. – 12:05 p.m.

Jacques Seban

Oct. 11, 2026

Artistic

11:35

MCB by BS ARENA

SHOW

Haircut: Reborn

An immersive show blending a premium barber experience, futuristic aesthetics, and a strong identity centered on the Haircut & Above innovation. Featuring: • Dayner • Jair • Flo Barber • Nico Hair Skills

11:45 a.m. – 12:05 p.m.