PROGRAM

Programming

MCB by Beauté Sélection offers a wide range of events. Shows, workshops, demonstrations, conferences, roundtable discussions… check out the full program.

To view the latest version of the program and create your schedule:

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3:00 p.m. - 3:45 p.m.

Wahl

Oct. 10, 2026

Hairstyle

3:00 p.m.

360 Internship

WORKSHOW

MAKE THE SWITCH | PARIS WAHL

WAHL Professional presents… MAKE THE SWITCH | PARIS The WAHL Professional Roadshow is stopping in Paris—a must-see stop on the European tour dedicated to barbering professionals. Get ready for much more than just a demonstration. Make the Switch is an immersive experience at the heart of innovation, creativity, and performance. On stage, Guillaume Fort, Sidi Bensoula, and Chris Barber will share their expertise through exclusive demonstrations, advanced cutting techniques, and advice drawn from their experience. It’s a unique opportunity to discover their vision of modern barbering and to engage with the artists shaping today’s trends. Also discover the Vapor Switch, the latest innovation from WAHL Professional. Designed to offer absolute control and exceptional precision, it redefines performance standards and opens up new technical possibilities. A moment of inspiration, live demonstrations, and innovation designed for professionals who want to stay one step ahead. Make the Switch. Take it to the next level with WAHL Professional.

3:00 p.m. – 3:50 p.m.

Émilie Barret, Emmanuelle Trubert Cherrier, Cédric Moreau, Alexandre Das Neves

Oct. 10, 2026

Hairstyle

3:00 p.m.

Conference Stage

CONFERENCE

The Taboo of Burnout: Raising Awareness, Preventing It, and Overcoming It.

Emilie Barret: Former hairdresser, now a psychotherapist and trainer specializing in psychosocial risks and mental health in the workplace. Member of the Compagnons d’Envie2Résilience network. Emmanuelle Trubert Cherrier: former hairstylist, now a psychotherapist, speaker, and trainer (L'Oreille du Coiffeur). Cédric Moreau: manager of the Cédric Yves salon (Sables-d'Olonne), president of Unec Vendée Alexandre Das Neves: head of development at AG2R La Mondiale.

4:00 p.m. – 4:30 p.m.

MCB by BS

Oct. 10, 2026

Growing Your Business

4:00 p.m.

Conference Stage

CONFERENCE

Futures Beauty: A Vision of Tomorrow

Check out the preview of the 2026 edition of the trend book!

11:10 a.m. – 11:25 a.m.

Estetica Hair

Oct. 11, 2026

Hairstyle

11:10

MCB by BS ARENA

AWARDS CEREMONY

Best Salon Awards Ceremony

Description coming soon

11:30 a.m. – 12:10 p.m.

Amandine GAVAND

Oct. 11, 2026

Hairstyle

11:30

Conference Stage

CONFERENCE

How to Manage Gen Z Employees in a Salon?

Gen Z in the Workplace: New Expectations, New Challenges for Managers! Work-life balance, the need for regular feedback, a desire for ongoing training... Discover the keys to attracting, motivating, and retaining your young talent at our dedicated conference

11:30 a.m. – 12:10 p.m.

L'Oréal Professional Products

Oct. 11, 2026

Hairstyle

11:30

Brand Internship

CONFERENCE

Roundtable: How to Reinvent Gray Hair Coverage and Build Customer Loyalty with L'Oréal Professionnel's French Blending Services

Enhance your service offerings to attract clients and grow your business with a premium color service that naturally blends and softens gray hair. When the first gray hairs appear, women seek personalized professional advice, and the hairstylist becomes a key ally in helping them through this transition. From hair color market analysis and real-world feedback to mastery of new techniques, our experts pool their insights and share the keys to successfully integrating L’Oréal Professionnel’s new service—FrenchBlending—into your salon.

11:35 a.m. – 12:05 p.m.

Jacques Seban

Oct. 11, 2026

Artistic

11:35

MCB by BS ARENA

SHOW

Haircut: Reborn

An immersive show blending a premium barber experience, futuristic aesthetics, and a strong identity centered on the Haircut & Above innovation. Featuring Jair, Flo Barber, Nico Hair Skills, Pedro Renato, and Marcio

11:30 a.m. – 12:10 p.m.

The Emerging Talent

Oct. 12, 2026

Artistic

11:30

MCB by BS ARENA

SHOW

The Emergent Talent Contest

Watch 8 young international talents take the stage as they compete for the title of Best Emerging Talent 2026. A highlight presented in partnership with Estetica Hair

11:30 a.m. – 12:10 p.m.

Anne Veck

Oct. 12, 2026

Hairstyle

11:30

Conference Stage

CONFERENCE

Decoding Green: A Practical Guide for Socially Conscious Hairdressers

When you hear terms like “Net Zero,” “Carbon Footprint,” or “Circular Economy,” do you feel overwhelmed or motivated? Don’t let the jargon intimidate you anymore! Join me for an exclusive presentation where we’ll break down these complex concepts into simple, concrete, and profitable actions for your salon. Together, let’s move from theory to practice!

11:30 a.m. – 12:10 p.m.

Real Campus by L’Oréal and Its Graduates

Oct. 12, 2026

Hairstyle

11:30

Brand Internship

DEMONSTRATION

From Paris Fashion Week® to the Brand Stage: the REAL Campus by L'Oréal fashion show

When creativity meets entrepreneurship. The looks spotted on the runway at Paris Fashion Week come to life on stage: students from REAL Campus by L’Oréal present a performance that blends fashion, technique, and innovation. A new generation of entrepreneurs pushing the boundaries of hairstyling. From the barbershop to the studio, on all hair textures, discover a performance that breaks the mold and talents ready to transform the profession.

12:20–12:40