Programming

Italian team

Oct. 11, 2026

SHOW

From Milan to Paris - Fashion & Hair Experience

A creative journey that brings together Italian fashion, art, and hairstyling. Under the artistic direction of Salvatore Mazzotta, alongside Angela Bosco and Concetta Di Lillo, the show presents a contemporary vision of hair fashion on the MCB stage, where technique, creativity, and emotion meet the world of the runway. From Milan to Paris, an experience dedicated to excellence and Italian style.

Fred Darmon & Christine Alves

Oct. 11, 2026

CONFERENCE

Haircuts, coloring, treatments, curls: the biggest trends in hairstyling

Is the haircut really making a comeback? What about highlights? Do we now need to know how to cut, style, and care for all hair types? These are just some of the questions our experts will address with varied and nuanced perspectives. Fred Darmon, a cutting specialist at heart, trained in the Anglo-Saxon tradition, and artistic director at Mod’s Hair. Christine Alves, hairstylist, colorist, curly hair specialist, and instructor. Wella partner and member of the Haute Coiffure Française. Hosted by Eve Laborderie, founder of the web magazine brunette-coiffure.com

IDÉLIA

Oct. 11, 2026

CONFERENCE

The Consultation AI That Reveals Your Clients’ Ideal Hairstyles

Idélia, winner of the Grand Prize for Innovation at MCB 2025, presents a new generation of hair consultation: a digital assistant that helps stylists determine the ideal cut and color for each client, taking into account her body type, personality, preferences, and current trends. During this presentation, we’ll demonstrate how AI can become a true assistant to the stylist—without ever replacing their expertise—to structure the consultation process, enhance the advice provided, showcase the salon’s services, and transform the consultation into a tool for building customer loyalty, increasing visibility, and boosting revenue.

Beata Bourillon

Oct. 11, 2026

WORKSHOW

The ICÔNES Exhibition and Its Spectacular Transformations

Discover how cinematic techniques transform a figure into a legendary character—live, right before your eyes. Every gesture, every step revealed: how hairstyling, makeup, special effects, and costumes come together to create the perfect illusion. Christophe, a makeup artist and hairstylist, and Beata, a hairstylist and stylist, will show you that the line between reality and fiction sometimes hinges on nothing more than a stroke of the comb and a stroke of the brush.

Daphne Narcy

Oct. 12, 2026

CONFERENCE

From Skincare to Method: Building a Signature Style of Your Own How a Protocol Becomes a Company Asset

Daphné Narcy is an expert in natural hair care and a content creator. A hairstylist passionate about well-being, she has developed a holistic approach to hair care that is gentle, sensory, and effective. She is the founder of Maison Daphné Narcy in Paris and has created her own massage method, Holistic Hair Grow®, as well as the Huile Universelle, a 100% natural hair care product. Through her Instagram account @daphnenarcy, her training programs, and her coaching sessions, she shares an expert and authentic perspective on beauty, grounded in the balance between scalp health and the beauty of the hair.

Camélia Nino

Oct. 12, 2026

CONFERENCE

Authentic and Visible: AI Supporting Beauty Professionals

Hosted by Camelia, founder of Aicom and a digital communications specialist for beauty professionals. Managing social media as a beauty artisan is often the last item on an already too-long to-do list. There’s no time, no equipment, not always the inspiration—or even the budget—to delegate, not to mention the algorithm that changes every year! And yet, Instagram is now your most powerful showcase. During this session, we’ll explore how artificial intelligence can transform your approach to social media—without sacrificing your authenticity, without a photo shoot budget, and without spending your evenings on it. Walk away with practical tips for a stress-free, consistent digital presence that truly reflects who you are.

Raphaël Perrier

Oct. 12, 2026

SHOW

"One Life" Show for Wella

From the moment we are born, the world teaches us to follow a path, to obey the rules, and to meet the expectations of others. But there comes a time when the greatest freedom is the freedom to choose our own path. Daring to believe in our dreams, making a living from our passion, and creating without limits is undoubtedly the greatest achievement of all. This show is an invitation to listen to that inner voice that pushes us forward, to overcome our fears, and to turn our dreams into reality. Because true freedom begins the moment we choose to fully become who we are meant to be.

Jean-Marie Contreras

Oct. 12, 2026

WORKSHOW

"Beauty Consultations Through Morphopsychology: When Hairstyle and Color Become a Language and an Emotion."

Morpho-visagism, a registered trademark of Contreras Academy, is not simply the study of the face. It is a sensitive interpretation of what a face reveals. Its shapes, curves, lines, and balance… All of these can tell us about temperament, strength, gentleness, personality, and sometimes even a person’s story. That’s why we also draw on morphopsychology: it allows us to better understand what a person naturally radiates, so we can create a hairstyle that isn’t just aesthetically pleasing, but one that truly resonates with who they are. Morpho Color Coaching: When Color Becomes an Emotion Color, too, tells a story. It’s not simply a shade chosen from a color chart. It can warm, soothe, reveal, and enhance… It touches on the emotional, the intimate—what we feel and what we wish to convey. In Morpho Color Coaching, we naturally observe skin tone, eyes, eyebrows, and the face’s natural contrasts, but we also go beyond appearance to take into account the person’s energy and personality. Because two women can have the same skin tone and yet not wear the same color in the same way. Ultimately, my approach is based on a simple idea: beauty isn’t about transforming a person, but about revealing what’s already there. Through hairstyling and color, I want to show that it’s possible to create a true connection between the image we see in the mirror and the person we truly are deep down.