Why should loyalty be at the center of your salon's strategy?
Customer loyalty is essential to the growth of your institute. When you are looking to develop your business, it is easy to focus on acquiring new customers to the point of sometimes forgetting the satisfaction of your current customers. This strategy can quickly have a negative impact on results. What are you risking? Losing ground and having to mobilize a lot more effort to climb back up the slope with your existing base.
This is why customer retention is as important as customer acquisition. If you fail to pay attention to this, you will give the impression that you are not interested in customers who have already purchased your services, without this (at least, we hope) being your intention. It is therefore a question of establishing a balance between customer acquisition and retention to accelerate growth and optimize the performance of your business.
Booksy gives you the keys to get there.