Event

The performance of points of sale, of a company, of a territory?

It has often been assessed intuitively for far too long…
The measurement of its performance in its market, its area of activity, its "often significant" investment decisions have become increasingly complex: omnichannel distribution networks, impact of sales teams, geographic positioning, quality and adequacy of the product range, competitive positioning, etc, …
With the consequence of profitability sometimes discussed and many errors of investments

During this workshop, we will discuss the notion of market research and the importance of data (which are found more and more quickly, with increasingly significant volumes), and how to capitalize on this source of information to study and monitor its market, in order to secure its investments and measure its performance.