The future of the sector lies with the professionals of tomorrow.
Two groups of students present their brand creation project to us: how did they set up this innovation? What was the creative process? The students answer all these questions alongside the Centdegrés agency.
Powdhair: a range of hair products intended for professionals and their customers. These products are in powder form and are packaged in infinitely refillable stainless steel containers.
Presented by Angèle Pouvreau, Enora Le Clech, Rose Moan, Blandine Mitault, Lucie Chapel and Julie Kerebel.
So'Shampoo: solid shampoo formulated from biodegradable ingredients. Its breakable tablet shape allows hair to be washed with just one dose without having to reuse the same bar as conventional solid shampoos.
Presented by Louise Eicher, Lise Gourves and Cécilia Dupas.