e.MCB 13 > 17 Sept. 2020 // Edition 2021 on 11, 12 & 13 Sept. 2021

e.MCB from 13th to 17th sept. 2020 !


Focus on Clean Beauty by Chloé Cortinovis

Sunday 13 September 2020 from 10:00 am until 10:30 am
Focus on Clean Beauty by Chloé Cortinovis

What if beauty in Asia became clean? This movement, born in the United States more than two years ago, is far from being an epiphenomenon on the other side of the globe. In Asia, Clean Beauty is gaining market share, reinforced by the crisis we are currently going through. It is even becoming a philosophy of life for a whole new generation of informed consumers: the millenials. These ultra-connected and committed consumers, sensitive to the environment and in search of transparency, expect from brands a coherent discourse and push them to be more ethical towards humans, nature, animals and the preservation of the planet.

What is Clean Beauty? How do brands integrate these new expectations? What role does digital play in the development of this trend? What new business models are emerging?

From China to Australia, Singapore and Korea, we invite you to discover the trends and brands that are shaping today's "Made in Asia" clean beauty.

Chloé Cortinovis holds an Executive MBA from the Institut Français de la Mode. She has been working for 20 years in the creative industries, particularly in fashion, luxury goods, retail and consulting.

Entrepreneur, brand development consultant then managing director of a training agency for 5 years, she has accompanied many retail groups and luxury houses in their omnichannel transformation and the development of their employees.

Her forward-looking approach and her expertise in know-how of excellence enable the management and sales teams to be aligned with the same brand vision and help them understand the uses and new customer behaviours expected.

In 2018, she moves to Singapore and creates the Bienvenue Factory agency. Surrounded by a dozen business experts, it designs and organises turnkey programmes for managers, brands and operational teams to ensure their successful retail development in Asia. Singapore, Shanghai, Hong Kong and Seoul have become her new playground!

Chloé Cortinovis is a member of the international business club French Founders, member of the French Chamber of Commerce in Singapore. She sits on the management committee of RetailTech Singapore.

Co-founder & Managing Director Agency Bienvenue Factory


Retrouvez le replay de l'intervention de Chloé Cortinovis par ici : https://youtu.be/rmptvhEeaxo

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