Programme - MCB by Beauté Sélection

Next edition on 10, 11 & 12 Sept. 2022

I MCB PARIS I 10, 11 & 12 Sept. 2022

discover the platform Hairbeauty 365

Program

Old-school haircut and style – The REUZEL Way by O’BARBERSHOP
Old-school haircut and style – The REUZEL Way by O’BARBERSHOP
Sunday 11 September 2022 | from 10:45 am until 11:15 am Main stage

Discover on the Main Stage the realization of an Odl-School cut and more precisely the "Reuzel Way" cut. This show will be ...

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Racines by Sandy Caron & Sébastien Caballero for FAUVERT
Racines by Sandy Caron & Sébastien Caballero for FAUVERT
Sunday 11 September 2022 | from 12:35 am until 1:05 pm Main stage

Discover the 'Racine' show by Sandy Caron & Sébastien Caballero, Fauvert ambassador hairdressers. 'Racines' is an ...

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Writing our story together by Raphaël Perrier for L’Oréal
Writing our story together by Raphaël Perrier for L’Oréal
Sunday 11 September 2022 | from 1:35 pm until 2:05 pm Main stage

For many years, Raphaël Perrier, a great creative at heart, has been inspired and nourished by the greatest artists who ...

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The golden dream by Equipe de France for VITALITY’S
The golden dream by Equipe de France for VITALITY’S
Sunday 11 September 2022 | from 2:30 pm until 2:55 pm Main stage

On the Main Stage, let yourself be carried away by the colorful performances of the French Team for Vitality's ...

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Shadow by Céline Antunes and the teammate
Shadow by Céline Antunes and the teammate
Sunday 11 September 2022 | from 3:20 am until 3:50 am Main stage

Céline Antunes, France Essential Looks ambassador for Schwarzkopf Professional for more than 15 years, has had the chance ...

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Innovation Grand Prize Award Ceremony – Product and Service
Innovation Grand Prize Award Ceremony – Product and Service
Sunday 11 September 2022 | from 4:00 am until 4:15 am Main stage

The Grand Prix de l'Innovation, carried out in partnership with the magazine L'Éclaireur, rewards brands for their ability ...

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#Hashtag by Ivan Arniaud for WELLA
#Hashtag by Ivan Arniaud for WELLA
Sunday 11 September 2022 | from 4:15 pm until 4:45 pm Main stage

The hashtag is a keyword, designed to centralize messages, photos, and videos around a specific theme. This #hashtag show ...

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Best Salon Award
Best Salon Award
Sunday 11 September 2022 | from 5:00 am until 5:10 am Main stage

Find the award ceremony of the Best Salon Award which rewards the most beautiful hair ...

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Golden Eye by INTERCOIFFURE FRANCE
Golden Eye by INTERCOIFFURE FRANCE
Sunday 11 September 2022 | from 5:15 pm until 5:45 pm Main stage

Intercoiffure France, in partnership with the CNEC, presents "Golden Eye". Golden, luminous, captivating, fascinating, the ...

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Street Hair Show for JACQUES SEBAN
Street Hair Show for JACQUES SEBAN
Sunday 11 September 2022 | from 6:00 pm until 6:40 pm Main stage

A performance with 7 barbers who will be on stage to revisit the cuts, styles and genres US with an artistic eye to express ...

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New Face Award
New Face Award
Monday 12 September 2022 | from 11:15 am until 11:25 am Main stage

The New Face competition is a young talent competition organized by L'Éclaireur in partnership with Toni&Guy, ...

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Award Ceremony for the Grand Prix de l’Innovation: Salon & Institut
Award Ceremony for the Grand Prix de l’Innovation: Salon & Institut
Monday 12 September 2022 | from 12:15 pm until 12:25 pm Main stage

The Grand Prix de l'Innovation, carried out in partnership with the magazine L'Éclaireur, rewards hair salons and beauty ...

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Women by Raphaël Perrier for AG2R
Women by Raphaël Perrier for AG2R
Monday 12 September 2022 | from 12:45 am until 1:15 pm Main stage

Whether the woman is inspiring, touching, authentic, creative, passionate, a graduate, popular, a stay-at-home mom, a femme ...

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Award Ceremony: The Emerging Talent
Award Ceremony: The Emerging Talent
Monday 12 September 2022 | from 1:30 am until 1:40 am Main stage

The Emergent Talent: Four renowned Mentors will present their young talents who will compete in a one-of-a-kind battle. ...

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Yohan Menzoyan for Mashiro
Yohan Menzoyan for Mashiro
Monday 12 September 2022 | from 1:50 pm until 4:20 pm Main stage

Watch the performance of the talented Yohan Menzoyan for the brand MKB COSMETIK ...

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Award Ceremony : EDITO
Award Ceremony : EDITO
Monday 12 September 2022 | from 2:30 am until 2:40 am Main stage

The Edito competition is a hairdressing competition launched by the digital pro magazine Brunette. It is open to all ...

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The golden dream by Equipe de France for VITALITY’S
The golden dream by Equipe de France for VITALITY’S
Monday 12 September 2022 | from 2:50 pm until 3:20 pm Main stage

On the Main Stage, let yourself be carried away by the colorful performances of the French Team for Vitality's ...

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FAQ by Yohan Menzoyan
FAQ by Yohan Menzoyan
Sunday 11 September 2022 | from 10:45 am until 11:30 am 360° stage

On the 360° Stage, meet Yohan Menzoyan hair artist new generation, around a fully interactive show. During this show, he ...

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The beauty with the image of oneself by Marc Dugast
The beauty with the image of oneself by Marc Dugast
Sunday 11 September 2022 | from 11:45 am until 12:30 am 360° stage

Presentation of Marc Dugast's method, MORPHORELOOKING to teach you how to enhance your self-image. The beauty in the image ...

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Be Natural : A tour around the curls by Aline and Marina Tacite
Be Natural : A tour around the curls by Aline and Marina Tacite
Sunday 11 September 2022 | from 12:45 am until 1:30 pm 360° stage

Aline and Marina Tacite introduce you to the world of textured hair. Cutting, styling and versatility. Aline Tacite is a ...

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Trilogy : 3 tools, 3 artists, 6 models by Thierry Bordenave
Trilogy : 3 tools, 3 artists, 6 models by Thierry Bordenave
Sunday 11 September 2022 | from 1:45 pm until 2:30 pm 360° stage

In his workshow, Thierry Bordenave will show you 6 hairstyle models through the use of 3 different ...

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Glowy makeup by Morgane Hilgers
Glowy makeup by Morgane Hilgers
Monday 12 September 2022 | from 10:20 am until 10:50 am 360° stage

How to make a successful glowy makeup ? The glowy in photo is beautiful, but how to transpose it so that it is wearable on ...

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The Emergent Talent
The Emergent Talent
Monday 12 September 2022 | from 11:05 am until 12:30 pm 360° stage

The Emergent Talent: Four renowned Mentors will present their young talents who will compete in a one-of-a-kind battle. ...

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Innovation among students in the sector
Innovation among students in the sector
| from 1:00 am until 1:45 am

The future of the sector lies with the professionals of tomorrow. Two groups of students present their brand creation ...

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3D Rose Nail Art by Anita Podoba
3D Rose Nail Art by Anita Podoba
Monday 12 September 2022 | from 1:00 pm until 1:45 pm 360° stage

Anita Podoba is an award-winning nail artist and educator since 2011. She worked for international brands and is now ...

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Transformations by Stéphane Amaru
Transformations by Stéphane Amaru
Sunday 11 September 2022 | from 2:45 pm until 3:30 pm 360° stage

On the 360° Stage, Stéphane Amaru will perform two key cuts, without preparation in WATCH AND LEARN. From very short to ...

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The bride by Beata Bourillon
The bride by Beata Bourillon
Sunday 11 September 2022 | from 3:45 pm until 4:30 pm 360° stage

Volume, lightness, transparency, movement, lengths and accessories for a one-day chignon. Beata BOURILLON, hairstyling ...

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Long Hair Don’t Care for Raphaël Perrier
Long Hair Don’t Care for Raphaël Perrier
Sunday 11 September 2022 | from 4:45 pm until 5:30 pm 360° stage

'Wavy baby', 'Long hair don't care', 'Born to be wild' will be the key words of this workshow. The Artistic Team Raphaël ...

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The strength of knowledge, the freedom to be by Hilena Neto
The strength of knowledge, the freedom to be by Hilena Neto
Sunday 11 September 2022 | from 11:00 am until 11:45 am Cosmetic trends

Hilena Neto, artistic director of VIVA LA VIE and Viva Groupe, is in charge of this workshow. Young company manager and head ...

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Developing your hair salon and preparing it for tomorrow by Stéphane Glady
Developing your hair salon and preparing it for tomorrow by Stéphane Glady
Sunday 11 September 2022 | from 12:00 pm until 12:45 pm Cosmetic trends

Develop your hair salon and prepare it for tomorrow Introduction & presentation by Stéphane Glady – Customer ...

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Selling in bulk in hairdressing salons: a development axis for salons
Selling in bulk in hairdressing salons: a development axis for salons
Sunday 11 September 2022 | from 1:00 am until 1:45 am Cosmetic trends

Selling in bulk in hairdressing salons: a development axis for salons - Benoît Bodineau (Director of Couleurs Gaïa) and ...

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How to seduce the next generation for beauty actors?
How to seduce the next generation for beauty actors?
Saturday 10 September 2022 | from 6:00 am until 6:45 am Cosmetic trends

How to seduce the next generation for beauty actors by Sandrine JEAN POPAI France (Directrice Générale), Hannah ANJOU & ...

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How has digital revolutionized the beauty market?
How has digital revolutionized the beauty market?
Saturday 10 September 2022 | from 5:10 am until 5:55 am Digital Trends

How has digital revolutionized the beauty market by Sandrine JEAN from POPAI France (CEO) & Melissa LANCELOT (Event projet ...

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Market research & Performance measurement by Nicolas Blicq
Market research & Performance measurement by Nicolas Blicq
Saturday 10 September 2022 | from 6:10 am until 6:45 pm Digital Trends

The performance of points of sale, of a company, of a territory? It has often been assessed intuitively for far too ...

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The ultra-personalization of services: THE Force of tomorrow
The ultra-personalization of services: THE Force of tomorrow
Saturday 10 September 2022 | from 4:10 am until 4:55 am Digital Trends

In a world where competition is increasingly fierce, it is imperative to ultra-personalize the customer experience Through ...

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Influencer marketing in the beauty sector: a powerful media
Influencer marketing in the beauty sector: a powerful media
Saturday 10 September 2022 | from 3:10 am until 3:55 am Digital Trends

Influencer marketing in the beauty sector: a powerful media In this conference, Amandine Dupont (CEO of the ...

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How to create a hair brand inspired by hair beauty brands? Elie Papiernik
How to create a hair brand inspired by hair beauty brands? Elie Papiernik
Saturday 10 September 2022 | from 5:00 pm until 5:45 pm Cosmetic trends

How to create a hair care brand that brings a fresh vision to its market? The beauty market is an incredibly lively field, ...

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Are green brands the future of hairdressing?
Are green brands the future of hairdressing?
Saturday 10 September 2022 | from 3:00 pm until 3:45 pm Cosmetic trends

In this round table moderated by Emmanuelle Evina, three professionals discuss the impact of green brands in the ...

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IDENTITY by Kiko
IDENTITY by Kiko
Monday 12 September 2022 | from 2:15 pm until 3:00 pm 360° stage

After a presentation of her professional background, Kiko will share her concept 'IDENTITY', followed by an artistic ...

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Ludovic Geheniaux for HAIR LUXURY
Ludovic Geheniaux for HAIR LUXURY
Sunday 11 September 2022 | from 2:00 pm until 2:45 pm Cosmetic trends

Meet Ludovic Geheniaux's team in a workshow featuring between 5 and 6 models. They will perform extensions according to ...

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The secrets of a perfect complexion on black and mixed-race skin by Daw M’baye
The secrets of a perfect complexion on black and mixed-race skin by Daw M’baye
Sunday 11 September 2022 | from 3:00 am until 3:45 am Cosmetic trends

Celebrity Make Up Artist, host of the 1st make-up podcast in France, Teacher in a higher make-up school and creator of the ...

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Cutting and styling techniques with Uppercut’s best sellers by O’BARBERSHOP
Cutting and styling techniques with Uppercut’s best sellers by O’BARBERSHOP
Sunday 11 September 2022 | from 4:00 pm until 4:45 pm Cosmetic trends

Assisted by Chris Brownless and Ben Le Coupeur, this workshow will allow you to know the latest techniques for a perfect ...

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Draw me a hair salon by Elie Papiernik
Draw me a hair salon by Elie Papiernik
Sunday 11 September 2022 | from 5:00 am until 5:45 am Cosmetic trends

Hairdressing salons pay particular attention to the comfort of their customers. They can do well by becoming real living ...

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Future of Beauty 2023 – 2024
Future of Beauty 2023 – 2024
Sunday 11 September 2022 | from 6:00 am until 6:45 am Cosmetic trends

Adélaïde LOHIO, founder of L'OBSERVATOIRE BEAUTÉ, will focus her speech on the future of sustainable beauty through the ...

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NTO SHOW HAIR TATTOO by Antonio aka NTO HAIR MUGEN
NTO SHOW HAIR TATTOO by Antonio aka NTO HAIR MUGEN
Monday 12 September 2022 | from 3:15 pm until 4:15 pm 360° stage

Antonio will create a live brand logo on the back of his model's neck. The show will be animated and commented by the Barber ...

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WAHL ? MOSER ? or both ? by Guillaume FORT, Gregory OP DE BEECK and Anthony GALIFOT for WAHL
WAHL ? MOSER ? or both ? by Guillaume FORT, Gregory OP DE BEECK and Anthony GALIFOT for WAHL
Sunday 11 September 2022 | from 10:30 am until 11:15 am Digital Trends

Because choosing is giving up, the two brands of the WAHL group will be present for the first time side by side on ...

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Regenerative cosmetics by Thomas Busuttil
Regenerative cosmetics by Thomas Busuttil
Monday 12 September 2022 | from 10:00 am until 10:45 am Cosmetic trends

Do you want to strengthen your strategy through a truly ambitious and holistically positive vision of beauty? Come and meet ...

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Imagining the hair salon of tomorrow, drawing inspiration from global retail trends by Elie Papiernik
Imagining the hair salon of tomorrow, drawing inspiration from global retail trends by Elie Papiernik
Monday 12 September 2022 | from 11:00 am until 11:45 am Cosmetic trends

What will the hair salon of tomorrow look like? Over the past decade, “retail” has evolved considerably, driven by the ...

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CO-LAB 21/22 by Toni&Guy France
CO-LAB 21/22 by Toni&Guy France
Monday 12 September 2022 | from 12:00 am until 12:45 am Cosmetic trends

Directly connected to the international team, the French artistic team TONI&GUY delivers the content of the brand's ...

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Metropolitan STYLE by RASTELLI Team
Metropolitan STYLE by RASTELLI Team
Monday 12 September 2022 | from 2:00 pm until 2:45 pm Cosmetic trends

The style presented will be geometric and at the same time will have commercial lines. As for the hairstyles collected, ...

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Imagining the services of tomorrow thanks to the analysis of consumer opinions by Sara Bouchikhi
Imagining the services of tomorrow thanks to the analysis of consumer opinions by Sara Bouchikhi
Monday 12 September 2022 | from 4:00 am until 4:45 am Cosmetic trends

The analysis of consumer opinions sheds relevant light on consumer expectations. How can we rely on these opinions to design ...

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Stop looking for new customers! by Ilan Koskas and Damien Roux
Stop looking for new customers! by Ilan Koskas and Damien Roux
Sunday 11 September 2022 | from 11:30 am until 12:15 pm Digital Trends

Why should loyalty be at the center of your salon's strategy? Customer loyalty is essential to the growth of your institute. ...

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How to bring to the scalp a natural and innovative care, the capillary regeneration by Mélanie Pimentel, Latypique Paris for CORPODERM
How to bring to the scalp a natural and innovative care, the capillary regeneration by Mélanie Pimentel, Latypique Paris for CORPODERM
Sunday 11 September 2022 | from 12:30 am until 1:15 pm Digital Trends

Traveling around the world in search of novelties, it is in France that Melanie Pimentel meets one of the most innovative ...

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How to manage the e-reputation of your salon(s) by Joseph Repain
How to manage the e-reputation of your salon(s) by Joseph Repain
Sunday 11 September 2022 | from 1:30 am until 2:15 pm Digital Trends

E-reputation is the image conveyed or experienced on the web of your salon on different media such as: search engines, ...

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New Luminescence Collection by l’UNEC
New Luminescence Collection by l’UNEC
Sunday 11 September 2022 | from 4:30 pm until 3:15 pm Digital Trends

UNEC's artistic team will present a preview of the brand new Luminescence collection. "Luminescence is an emission of light ...

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Come experience a new world by Thierry Bordenave
Come experience a new world by Thierry Bordenave
Sunday 11 September 2022 | from 5:30 am until 4:15 am Digital Trends

"The world and society are moving very quickly. The codes are changing, the tools are no longer the same. Our society is ...

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Renew your customer approach to sell more by Eve Briat
Renew your customer approach to sell more by Eve Briat
Sunday 11 September 2022 | from 4:30 pm until 5:15 pm Digital Trends

Following the Covid crisis and its numerous confinements, customer needs have drastically evolved. After having gone through ...

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How to recruit and retain employees? By Corinne Lièvre and Rachida El Otmani
How to recruit and retain employees? By Corinne Lièvre and Rachida El Otmani
Monday 12 September 2022 | from 11:30 am until 12:15 pm Digital Trends

Many employers are struggling to recruit for lack of applicants. In this context of labor shortage, how do you attract ...

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Our jobs are changing at high speed 🚄! How not to miss the mark? ❌🙅🏻‍♂️ by Fabrice Sely
Our jobs are changing at high speed 🚄! How not to miss the mark? ❌🙅🏻‍♂️ by Fabrice Sely
Monday 12 September 2022 | from 12:30 pm until 1:15 am Digital Trends

Faced with increasingly solicited consumers whose requirement is only increasing coupled with a shortage of skilled labor. A ...

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How influence reconciles customer experience and positive impact in the beauty sector? by Amandine Dupont
How influence reconciles customer experience and positive impact in the beauty sector? by Amandine Dupont
Monday 12 September 2022 | from 1:30 am until 2:15 am Digital Trends

How influence reconciles customer experience and positive impact in the beauty sector? In this conference, Amandine Dupont ...

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Create an e-commerce for your salon: how to do it and is it still relevant? by Joseph Repain
Create an e-commerce for your salon: how to do it and is it still relevant? by Joseph Repain
Monday 12 September 2022 | from 3:30 am until 4:15 am Digital Trends

More and more salons are embarking on e-commerce with the intention of capitalizing on their loyal clientele and selling the ...

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The role of digital in the development of franchises by Thierry Bordenave
The role of digital in the development of franchises by Thierry Bordenave
Monday 12 September 2022 | from 4:30 am until 5:15 am Digital Trends

Find Thierry Bordenave, Planity ambassador, in this conference about "The role of digital in the development of ...

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