The Innovation Award rewards hair salons and beauty salons that have launched an innovation in the last 12 months.
The competition organized in partnership with l'Éclaireur, brings together 4 categories :
- Customer innovation : implementation of new developments with a breakthrough and/for innovation strategy for the customer (e-commerce, click and collect, omni-channel, concept store, etc.)
- New benefits / New services : preparation of the visit with prior contact, anticipation of treatments, reception and customer journey in the salon, product replenishment delivery, etc.
- Digital strategy : signification advances in digital applications, relational sites and programs, social media and the use of data.
- Social, societal and environmental impact : highlighting the impact of a strategy or initiative on progress in terms of social commitment, sustainable development and respect for the environment.
The winners will be revealed on the main stage of MCB by BS in the presence of personalities who count on the sector.
How to participate ?
You want to highlight your last innovations ?
To participate to the competition, download the registration form by this link