The evolution of the crisis and the resulting economic context make it impossible to hold the 2020 edition of the MCB by BS. This decision was taken after studying all the constraints and solutions to be considered and the organizational conditions that were not in place to perpetuate the image, quality and influence of the MCB by BS.
"We listened to our customers and partners and considered all the conditions to be met on the basis of the options to be retained. In spite of the positive developments in the health situation, the lack of clarification on how to hold the major events in September, the uncertainties on the travel of our exhibitors and international visitors, and the very high concentration of participants present at the show, lead us to be fully aware that we cannot maintain the 2020 edition" Christophe Gabreau, President of Standing Events.
"For years, the MCB by BS is THE appointment of the entire profession, a moment rich in exchanges that highlights to the public and the highest authorities the dynamism of the French hairdressing, recalling its place as the second sector of the craft. Because of the crisis we are going through, all the conditions were unfortunately not met to perpetuate the tradition. So I'll see you in 2021 for an even stronger and more innovative MCB by BS" Christophe Doré, President of the UNEC.
The whole organisation team regrets this outcome, and already looks forward to seeing you at the 2021 edition of the MCB by BS which will take place on 11, 12 and 13 September 2021. The MCB by BS is a much-awaited event in the hair and beauty sector. The highlighting of brands, the wealth of offers and innovations and the quality of the contacts generated prove to everyone how much the sector needs this type of event.
In this context, in order to keep our promise of an annual appointment, and in addition to our salons that promote a rich physical meeting, we are launching a digital platform to facilitate the connection, the search for suitable products or services in order to extend our role at the service of the sector.
Participants will be able to exchange freely with experts, contact their usual suppliers or discover new concepts, and take part in conferences and online training.
We hope to see many of you at this digital alternative that will be held from 13 to 17 September 2020, accessible free of charge and upon registration for all professionals in the sector.