The MCB by Beauté Sélection show focuses on innovations and new products by centralizing information on innovations in a dedicated area in the heart of the show to facilitate the presentation of products and services.
Co-organised with l'Éclaireur magazine, the Innovation Awards reward the most innovative products and services, while highlighting the players who are making the most progress in the sector. The Awards are presented on the Main Stage of the MCB by Beauté Sélection in the presence of the Jury and representatives of the participating brands on Sunday 13 September at 10:30 am.
The 8 categories in competition are :
- Hair Products - Care
- Hair products - Technical
- Cosmetic product - body and face
- Furniture and fittings
- Machinery and equipment
- Connected product
- Sustainable product
Among the 8 winners of the Innovation Awards, a jury made up of professionals will award two technological "favourites".
These two "favourites" will embark with the MCB by Beauté Sélection teams in the My Global Village at CES Las Vegas 2021, the focal point of the French-speaking, international and sectoral communities.