Innovation Award - Product and Service - MCB by Beauté Sélection

Next edition on 9, 10 et 11 Sept. 2023

I MCB PARIS I 9, 10 et 11 Sept. 2023

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Innovation Award – Product and Service


Innovation Award – Product and Service

Innovation Award – Product and Service

The Innovation Award returns for a 6th edition in 2023! This award, organized in partnership with L'Éclaireur, rewards professionals for their ability to innovate in their product and service.

This competition includes 9 categories:

  • Hair cosmetics - shampoo: is included in hair cosmetics - shampoo: hair cleaning products (lotions, powders, shampoos)
  • Hair cosmetics - care: is included in hair cosmetics - care: products for waving, straightening and setting hair, hair care products (lotions, creams, oils) and styling products (lotions, lacquers...)
  • Hair cosmetics - coloring: is included in hair cosmetics - coloring: all hair coloring products.
  • Hair cosmetics - quick service: is included in this category: all hair products that allow professionals to save time during a service.
  • Body & face cosmetics: is included in body and face cosmetics: creams, emulsions, lotions, gels and oils for the skin, beauty masks, foundation, powders for make-up and for body hygiene, bath and shower preparations, sunscreen products, tanning products, anti-wrinkle products, shaving products, make-up and make-up removal products and products intended to be applied to the lips, nail care, gel, acrylic powder, semi-permanent gel, nail art, eyelash extension, eyelash enhancement...
  • Furniture and layout: all the furniture and layout solutions developed for salons and institutes.
  • Equipment and accessories: all equipment and accessories for hairdressing salons or beauty salons such as electrical equipment (hair dryers, straighteners, irons, etc.), brushes, cutting accessories (scissors, razors, etc.) .), kits and carrying cases for tools, massage accessories, etc.
  • Packaging: all innovations relating to product packaging.
  • Digital : any digital service innovation such as applications, software, etc.

The winners will be unveiled on the main stage of MCB by BS on Sunday, September 10 in the presence of personalities who count in the sector.

How to participate ?

Do you want to highlight your latest innovations?
To participate in the contest, download the registration form via this link


NEW IN 2023

The Award is associated with the Victoires de la Beauté. In a selection of categories, the finalists will have the opportunity to have their products tested by a panel of consumers in the hope of winning a Victory for Beauty. Find all the information in the application file.