The new digital platform HairBeauty365 is a web space for information, meetings and collaboration, accessible 24 hours a day and 365 days a year, which will open in September 2021.
Its purpose is to strengthen the links between the different actors of the hairdressing and beauty sector throughout the year in addition to physical events by creating a dynamic and loyal community.
Capturing of shows, round tables, technical demonstrations at physical events and creation of exclusive content available only on the platform (videos, podcasts, articles, trend book, white paper, online training courses, etc.). All of this will be divided into 4 main headings with a focus on continuous improvement of customer service:
- French Beauty,
- Trends & Creation,
- Beauty of the future,
- Learn from the best.
A marketplace will also be open for two months for exhibiting brands.
The platform will be launched in September 2021.